Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +. Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that…
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How to Make Your Brand Image Consistent Across All Channels
In today’s world, competition for customers has become increasingly fierce throughout all industries.Branding is the key to differentiating your company from your competition. All good brands are built through the regular delivery of their brand promise. It is this consistency…
Name of the Week – Hello Sunshine
Many years ago I started my first iteration of Name of the Week when I learned that search engines wanted fresh content regularly to maintain your SEO score. And this was long before blogging and social media existed, let alone…
Tagged with: Name of the Week
Posted in Branding, Consumer Goods, Domain Names, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, Sustainable Brand Names, Trademarks
Brand insider articles from an experienced marketing team.
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Mar 2023: Pricing your naming project Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
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See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
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