How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…
Blog Archives
Premade Packaged Pizza Names
Tagged with: #foodbranding, food naming, packaged good names, Popular food names
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names
Corona beer branding nightmare. Our suggestion.
Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…
Tagged with: #branding #beer names
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks
+ Names are often a -ve
Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +. Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that…
How to Make Your Brand Image Consistent Across All Channels
In today’s world, competition for customers has become increasingly fierce throughout all industries.Branding is the key to differentiating your company from your competition. All good brands are built through the regular delivery of their brand promise. It is this consistency…
Name of the Week – Hello Sunshine
Many years ago I started my first iteration of Name of the Week when I learned that search engines wanted fresh content regularly to maintain your SEO score. And this was long before blogging and social media existed, let alone…
Tagged with: Name of the Week
Posted in Branding, Consumer Goods, Domain Names, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, Sustainable Brand Names, Trademarks
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
Linked In
Share this page on LinkedIn:
Join See his industry naming commentary (where he takes a critical look at names) via the blog on this site
