Blog Archives

White Hawk Software is a Great Security Software Name

Over the past weekend at the big geek fest known as Silicon Valley Code Camp, a shy gentleman sidled over to me after one of my talks and asked me (rather nervously) what I thought of the name of his

Posted in Branding, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

.xyz is sure to be a DOA new domain moniker

Last month Domain Name Wire wrote a fairly detailed article about how David Negari was laying all his cards and expectations on the forthcoming new top level .xyz domain moniker. And ever since I have been scratching my head and

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Posted in Branding, Domain Names, Naming Education, Naming News, Trademarks

Hear Athol speak at Silicon Valley Code Camp

This year over 3500 programmers have already registered for software guru Peter Kellner‘s annual Silicon Valley Code Camp.  Where else would so many geeks give up their whole weekend to learn about the latest and greatest tools, trends and techniques

Posted in Naming Education, Naming News, Technology Names, Trademarks

Doing a double take on the awful Looxcie name

Sometimes I have to dig a little further to find a good name or name story to blog about. Other times, like now, I have a whole collection on standby for processing. But they will all have to wait as

Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Zuzax really is a place in New Mexico on famed Route 66

I recently returned from a road trip to Texas and came back along Hwy 40 that parallels (or actually is) the old famed Route 66 that so many pioneers took to discover the West. Apart from long, boring freeways in

Posted in Name Origins, Naming Education, Naming News, Public Site Naming, Strange Names

Regional Naming is Steeped in History and Folklore, but makes no sense.

Apparently there is an old story that Japanese pilots failed their training course in the USA because they couldn’t navigate to New England. They protested that it wasn’t a place and wasn’t on the map! So how come we instinctively

Posted in Naming Education, Naming News, Public Site Naming

Freeway Names around San Francisco Bay

Although it is technically still the San Jose Mercury News, this major newspaper prefers to be called simply The Mercury News nowadays, as it really is the only relevant newspaper for all of Silicon Valley. And indeed they should, even

Posted in Name Origins, Naming Education, Naming News, Public Site Naming

First Call for Silicon Valley Code Camp

Early days yet, but already close to a 1000 people have registered for the magic weekend only Silicon Valley can host: Code Camp. Two intense days of talks, all free, with the associated networking and demos of top software companies

Posted in Branding, Domain Names, Naming Education, Naming News, Technology Names, Trademarks

Interesting names for home sites on the web

There are many real estate agencies across the USA, all of which have somehow found a name to use. Of course, most of these are fairly local geographically speaking, though they might even belong to one of the few national

Posted in Branding, Naming Education, Naming News, Public Site Naming, Strange Names, Technology Names

The crowded skies of cloud names

Many years ago Mark Andreesen named one of his first startups after Netscape, LoudCloud. Awkward as this name was, he is such an industry pundit that it caused a run on Cloud domain names. Interestingly enough, even they weren’t comfortable

Posted in Branding, Domain Names, Naming Education, Naming News, Naming Resources