Freeway Names around San Francisco Bay

Although it is technically still the San Jose Mercury News, this major newspaper prefers to be called simply The Mercury News nowadays, as it really is the only relevant newspaper for all of Silicon Valley. And indeed they should, even as Silicon Valley starts to stretch closer and closer to San Francisco, and out into the South and East Bay areas as well. Even west into Santa Cruz and Monterey at least until they run into the Pacific Ocean.

It is especially electronic print music to my heart when they run a cover naming story, complete with illustration. Not often do areas (or organizations or companies) take an overall look at where they are from a naming perspective, but it is fun to see what has developed, especially if you can pinpoint the source of all the names. With acknowledgement to the Merc (as we fondly call it), here is the big illustration from Friday’s issue:

Click on the picture to zoom in.BayAreaFreewayNames

Notice how part of Highway 85 at the middle bottom has a section not highlighted. That section is called the Scott Greenly Freeway in honor of the CHP officer killed there while writing a ticket even though he was well off the roadway and behind a car. This Norm Mineta/85 Highway has an extensive writeup in Wikipedia, incidentally, in large part because it was the first freeway in California where voters chose to tax themselves to build a freeway.

(C) Copyright Brighter Naming ®

Posted in Name Origins, Naming Education, Naming News, Public Site Naming

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site