What do the following names all have in common? [Hint: They have all been in the news this past week in connection with the same story] Yentna Skwentna Finger Lake Rainy Pass Rohn Nikolai McGrath Takotna Ophir Iditarod Shageluk Anvik…
Blog Archives
Indian place names for L.A. area too – finally
In most of the USA, there are remnants and history from the native indian tribes that first populated the lands. Some have even become famous names like Yosemite and Shenandoah and Mojave. It seems to me though that the big…
Ambushed names are not to be supported
Lately I have been getting a lot of advertising about switching our company accounting to Fresh Books – probably because we are loyal QuickBooks users. However, companies that don’t have the gumption to come up without their own unique names,…
Project Peanut Butter does very, very good work
Usually at this time of the year I am launching out on my annual diatribe against stolen brand names, starting as usual with Skippy’s. Like in Skippy’s Peanut Butter. They have given back the domain name, they have stopped…
Battle of the bad names – More suggestions
In a recent Domain Wire posting there was an eloquent article about the bad names legal battle. I couldn’t agree more with the comments there, so I am just adding to it. Firstly, see these two logos and try tell…
Posted in Branding, Domain Names, Name Changes, Naming Education, Naming News, Strange Names, Trademarks
From SkyScan to Bruker MicroCT …why such a name change?
In all of my years of watching company naming, I still get some big surprises. And this one is my head-scratcher of the day. Why oh why would any company change from the super elegant SkyScan name to the awkward…
Join us at Silicon Valley Code Camp to find out what the .dot domain is going on
At this year’s code camp, Oct 6 and 7, come join Athol Foden of Brighter Naming lead a discussion on the future of domain names. ICANN is busy approving all the applications, and next year these will start to go…
What a PIG of a name
When I first saw the name I thought it was kinda cute and appropriate for a small local business, especially because the vehicles it is painted on are the opposite. In fact, they are very clean and elegant even. But…
America’s Cup not named after America (the continent)
The oldest trophy in sports is known as The America’s Cup – celebrating the fastest in yacht racing around the world. It is also unusual in that the winner gets to set the rules for the next go around, as…
Solyndra name still in the news
Before they got their big government loan, we used to use Solyndra as an example of a small company we helped name, that went on to be big. In fact, we met with the founders before they even had an…
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
Linked In
Share this page on LinkedIn:
Join See his industry naming commentary (where he takes a critical look at names) via the blog on this site
