Project Peanut Butter does very, very good work

Usually at this time of the year I am launching out on my annual diatribe against stolen brand names, starting as usual with Skippy’s.   Like in Skippy’s Peanut Butter. They have given back the domain name, they have stopped using the Skippy caricature, but they still have not licensed or given back the product name to the rightful family ownership. Without they name, of course, they are just another peanut butter. But this doesn’t mean they shouldn’t pay royalties or a licensing fee for the name. Doesn’t anyone in the big ownership company have a conscience somewhere?

Instead, what I would rather write about this year is the fact that some researchers have found that peanut butter and its ingredients are a great cure for malnutrition, especially in Africa. Since peanut butter sauces and spices are common in African cooking, this is especially fortuitous. Hershey Foods is donating a complete factory in Ghana to help Project Peanut Butter.  Perhaps you can help in some small way too.

(C) Copyright Brighter Naming

Posted in Branding, Domain Names, Naming Education, Naming News

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site