Blog Archives

Personal Branding – Literally nowadays

I have recently been invited to some talks on Personal Branding, a subject that I often enjoy even though I struggle with implementing a lot of the advice I am given. On the other hand, police forces worldwide are very

Posted in Branding, Naming Education, Naming News, People Names, Trademarks

Hello China – Please give us names we can pronounce

If we stop to think about it, we know we all buy a lot of Chinese products at the toy store and at the clothing stores and many other stores. But they all have English names, or at least Western

Posted in Domain Names, Naming Education, Naming News

A $60 million bite out of Apple to keep the Apple name

When the Beatle’s record company sued Apple for trademark infringement, they tried to brush it off. Eventually it cost them $56 million after the British High Court ruled against them. Later they even lost the US insurance trial.. ka ching..

Posted in Domain Names, Naming Education, Naming News

Marketing Sherpa Posted our Fast Track or Lose Out article

I have just found out that Marketing Sherpa, that great marketing online resource, published my response to one of their articles on “How to Name Your Brand”. Anne Holiday, the president, called it a “useful letter”.  I should hope so

Posted in Naming Education, Naming News

Where the Dot are Domains going and other talks

Are you curious about the latest changes in top level domain names?  Care to take part in discussions on where things are going as ICANN starts to assign many more top level domains? Will the popularity of .com names finally

Posted in Naming Education, Naming News