Marketing Sherpa Posted our Fast Track or Lose Out article

I have just found out that Marketing Sherpa, that great marketing online resource, published my response to one of their articles on “How to Name Your Brand”.

Anne Holiday, the president, called it a “useful letter”.  I should hope so as their article had such a slow, drawn out process for creating a name for your brand. Maybe old time consumer industries still have time for a 9 month process, but for most of us that is crazy nowadays.  We are naming a company in 3 weeks or less, and their graphics people make logos in 2 weeks or less. You can’t bring in money until you have a name and a registration, so every day counts.

Posted in Naming Education, Naming News

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Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site