Yesterday I was thinking we are going through a boring patch of only corny tech new names, and then today I see a company called Lolly Wolly Doodle featured on the cover of Inc. magazine. I love names that make…
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Oh how we love Lolly Wolly Doodle
Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Trademarks
Coldwater Creek – R.I.P. but what a great name!
The big consumer news today seems to be all about Coldwater Creek filing for bankruptcy as they plan to wind down all operations. So be it, but why did such a news item from a store chain I have not…
NSA is now the National Spy Agency
In the naming business we often have to remind and explain the pitfalls of initials when naming new brands or commercial companies. One of our common lines is to say leave initials to the government agencies – they have the…
Alorica is an interesting, non-Spanish name
I am not sure where I have been lately with CRM systems knowledge, but somehow I had never heard of the company called Alorica until last weekend when I saw it in big letters on a building tucked away in…
Super Bowl reminds us about Oreos: A great no-meaning name
At last year’s Super Bowl, when the lights were out for over 30 minutes, Oreos tweeted how you could still dunk and eat their great cookies in the dark. This message when viral, if for no other reason than everyone…
The Name Game: Searchable, Clickable Titles
In the sea of content that is the Internet, bloggers are constantly looking for the edge that will distinguish their work. Title writing is an unappreciated, undervalued skill in the modern marketplace. Without a compelling title, great content often floats…
Gyazo Grows Like Crazy, even with Crazy Name
Gyazo is such an unusual name for an international handy software utility that the American product manager even made a little SoundCloud audio clip on how to pronounce it – gee ah zoh (with a hard g like in glee).…
When Do Americans Prefer Brand Name Products?
We’re faced with overwhelming options when we go to shop: multiple different types of oatmeal brands all offering what seems to be the same product with the same health benefits, a dizzying number of car brands all offering comparable safety…
Xbox One – Strange Name for 3rd Iteration
Just as well that XBox has been a successful gaming platform from Microsoft, because it sure has suffered more naming travails than usual – and travails are usual at Microsoft. First it had no name, as rumors of its impending…
Posted in Branding, Name Changes, Naming Education, Naming News, Strange Names, Technology Names, Trademarks
Why is the Golden Gate Red? And Other Naming Questions.
It is that time of year to have some fun with naming. While your creative team conscripts are waiting for their probably futile brainstorming session to start, give them these riddles as a warmup exercise: Why is it called the…
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