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New .club top level domain family starting to make sense

Posted on February 3, 2015 by Athol

An executive from GoDaddy was recently quoted about how some of the new domain registrars were not doing a good job of promoting and supporting their unique and different top level domain rights. On the whole I agree with him…

Attention grabbing names

Posted on January 4, 2015 by Athol

Every day I hear from so many people who are trying to describe their product or company, rather than name it. So it was refreshing to be in a new supermarket and see these products on the upper shelves literally…

Names for the next sharing economy business

Posted on December 10, 2014 by Athol

Now that Uber, Lyft and Airbnb are off and running with mega big growth worldwide, it is no surprise to see a rush to create other such social sharing businesses. Postmates is a personal courier service – sort of Uber…

Is Uber a better brand name than Lyft?

Posted on November 14, 2014 by Athol

At a recent branding seminar there was a brief discussion about why Uber was a better brand than Lyft. This really wasn’t a fair question. It should have been, why is Uber getting more traction than Lyft this early in…

What’s Fast, Free and has a Funny Name?

Posted on October 20, 2014 by Athol

First of all, full credit for the title of this blog belongs to Business Week magazine. Interestingly enough that was the title of the article in print, but online the same article is titled “Hadoop data software spreads beyond Silicon…

Alibaba steals Wall St with brilliant, courageous name

Posted on October 1, 2014 by Athol

In all the hoopla surrounding Alibaba Group’s IPO, am I the only one stopping to think about what a strange, and brilliant, name choice Alibaba was for the first company, and now the group? No Jack Ma did not pick…

Naming Disaster on Inc 500 List

Posted on September 10, 2014 by Athol

Finding your company on the Inc 500 list of fastest growing small businesses must be exciting. Well at least until you notice that there is another company, in the same category, with the same name as you, in a neighboring…

Sony gaming site goes down from lack of a simple renewal

Posted on August 5, 2014 by Athol

Over at Domain Name Wire Andrew Alleman reports the true facts behind why Sony’s Online Gaming site recently went down for over 48 hours – someone forgot to renew a key domain name registration! This is exactly why I implore…

Where have all the vowels gone?

Posted on July 28, 2014 by Athol

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it…

New .Partners domain should be fun

Posted on June 11, 2014 by Athol

Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,…