Believe it or not, trademarked names can be shared by different companies. Even companies in a similar line of business and hence trademark category. But there has to be a mutually agreeable (and usually long term) contract in place. Sometimes…
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Where are the trademark police?
After a lot of deliberation, brain-storming and creative word smithing, you finally have a new unique name in your industry. And after a blessing by your own intellectual property legal counsel you have applied for, and received, a registered trademark.…
eero gives me ear ache
I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever…
Most execs are doing naming ass backwards
If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate…
Wyndham is a great resort brand
Recently Davis Love III won the Wyndham Championship Golf Tournament and I couldn’t but help how appropriate a sponsor a resort and hospitality company is for such an event. Especially since they own and manage so many resorts of their…
If it is not a Frisbee® it is a ???
For Father’s Day a few years ago, my college boys took me around Golden Gate Park in San Francisco on their favorite Frisbee Golf course. It was a lot cheaper than me taking them on a round of real golf…
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Sports Naming, Trademarks
SKYY is a great name and it is not for cloud-computing
When I survey a lot of startup and popular mobile app names, I sometimes wonder where all the vowels have gone. And, of course, the letter Y is the hybrid letter of our alphabet. Sometimes a vowel, sometimes a consonant.…
Absolutdata forced to run from their own trademark application.
I am not a teetotaler (well not quite) nor a prude, but I still don’t like software companies named after alcohol drinks. Yes I know Blue Martini was successful for a while, but I never could bring myself to even…
Mooskys is the perfect name for a Mickey Mouse food snack
Just when I was thinking about new food and packaged goods names for the current season, my partner in Europe sends me the attached photo from Spain. How could I resist not rating it for a three star award. What…
Pono – The iPod for the serious audiofile
In the older tech days, there was the MP3 players and the Digital Audio players, and they all had such generic descriptive names you could not remember which one came from Dell or Creative or Sony or Microsoft. Then that…
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
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