The last time I was in the property fixup business, my favorite local store was Home Depot. My kids even christened it “Daddy’s Toy Store” because I was there almost every weekend loading up lumber and paint and whatever. At…
Blog Archives
Mooboo – The Best Bubble Tea for You
“MooBoo Bubble Tea” has been hitting the headlines lately but not as a great product name. Instead there are the controversial issues regarding alleged unpaid hours issues (thankfully now resolved legally.) I wonder whether this burst the bubble of MooBoo…
Tagged with: naming dinks
Posted in Branding, Consumer Goods, Domain Names, Food Names, Name Origins, Naming Education, Rotten Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, Food Names, Name Origins, Naming Education, Rotten Names, Trademarks
Who owns that consumer brand?
Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big…
Tagged with: Creative Naming, food naming, naming ideation
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks
Even AARP supports trademarking
In a recent article, AARP News wrote about elderly people still having time to come up with million dollar inventions. And yes, of course, they talked about patents – and often how unlikely that would be. But in a sidebar…
Why you need to register your trademark
A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have…
Tagged with: domain protection, trademarking
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
American Express – Perfect name for a credit card
I can’t imagine anyone nowadays saying American Express isn’t anything but a perfect name for a high class credit card. But in reality, this was originally a name for a freight company along the lines of other Pony Express services.…
Tagged with: Creative Naming
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks
How to select a naming agency.
How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1. Big Company Full Service Agencies: These…
Tagged with: naming agency, naming consultants
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks
Rules for race horse names are rules for your product names
On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out…
How to name your solar company or products
Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…
A classy brand as soon as you hear the name.
If you are going to name your company after yourself, as so many do, it really helps when you have a last name as impactful as Alan Revere does. But he didn’t stop there. So today when I review the…
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
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Join See his industry naming commentary (where he takes a critical look at names) via the blog on this site
