Mooboo – The Best Bubble Tea for You

MooBubble drink naming consultants
“MooBoo Bubble Tea” has been hitting the headlines lately but not as a great product name. Instead there are the controversial issues regarding alleged unpaid hours issues (thankfully now resolved legally.) I wonder whether this burst the bubble of MooBoo as the logo looks like a tea stain thrown at a wall – I sincerely hope not. More likely the great British tradition is to sit around a table and a cup of tea always puts the world to rights!
Jokes aside: this chain of teashops is gathering momentum across the UK for its variety of Cha’s proving the residents of the UK are still great tea lovers who are now daringly trying other brands than merely Earl Grey or Ceylon tea.


So where did this name come from?
Moo Moo went the cow, (tea with milk);
Boo! Is a sound of surprise in children’s game of hide and seek;
BooHoo is a sound of sobbing.
Surely none of the above!
Bubble tea (aka known as boba or pearls) was first developed in 1980 in Taiwan with some obscure reference to a Chinese slang term for large breasts, as it enunciates phonetically to the English word for bubbles . Yet, they are simply tapioca balls added to the drink of tea as a mixture of beverage and dessert.
So it is curious how the name was coined into MooBoo  and only gained significance by adding the manacle “Bubble Tea” as a descriptor or for .com availability along with trademark approval.

MooBubble2 drinks namingIt doesn’t matter how many times I see this logo, or how many times I read the name correctly, in my head I’m still hearing the sound “BooHoo”. So when I’m feeling sad do I ring up my friends and say: “BooHoo! Let us pop down to MooBoo for a cup of bubble tea.”
Somehow, I prefer my bubbles in a glass of Cava on Costa Darauda

By Rosie Reay
© Copyright 2017 and all rights reserved worldwide – Brighter Naming®

Tagged with:
Posted in Branding, Consumer Goods, Domain Names, Food Names, Name Origins, Naming Education, Rotten Names, Trademarks

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:

See his industry naming commentary (where he takes a critical look at names) via the blog on this site