Born in the beautiful high Alps and rivers of Austria, TranQuini® epitomizes the image of relief you look for in a refreshing, revitalizing and calming drink. Even their tagline Positively Relaxed is prominent on all their packaging to help drive this message home.
Tranquil or tranquillity image – a perfect name with an international flavor that travels well across the globe and nestles in well throughout Europe, mingling among roots from all the romance languages – tranquilo(a), tranquilidad, (Sp. & It.) or tranquille(Fr.) where the mountains kiss the Mediterranean shorelines.
This product name is so easy to pronounce and remember, even though it is a coined word. The drink has such a smooth name, that easily rolls off the tongue. Indeed, a memorably named new drink. I wonder if it tastes as good as it sounds!
Full of herbal extracts, tasty teas and natural fruit juices oozing with Vitamin B12 it delights, excites and re-enhances your positive energy levels while encouraging relaxation. Thus, it is a very clever marketing ploy that that they package two cans in a gift box with a pair of flip-flop sandals, that silently shouts “beach time-lets go unwind.” The alliteration expands more with the thought it creates of Tranquini – bikini time.
This is where a blend of product naming doesn’t fall far from the apple tree – the company name!
by Rosie Reay
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