Now that we live in a consumer goods fast-pace change environment, it is nice to come across an article about some products and brands that have stood the test of time. Longines is one such brand. And it is great…
Blog Archives
Oh how we love Lolly Wolly Doodle
Yesterday I was thinking we are going through a boring patch of only corny tech new names, and then today I see a company called Lolly Wolly Doodle featured on the cover of Inc. magazine. I love names that make…
Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Trademarks
See how pronunciation changes when you spell it Flo Rida.
Since I don’t follow rap music or popular TV music shows, I had never heard about the rap artist named Flo Rida until today. And when I went looking for her picture, first thing I found out was that this…
Posted in Branding, Famous Quotes, Name Changes, Name Origins, Naming News, People Names, Strange Names, Trademarks
Coldwater Creek – R.I.P. but what a great name!
The big consumer news today seems to be all about Coldwater Creek filing for bankruptcy as they plan to wind down all operations. So be it, but why did such a news item from a store chain I have not…
NSA is now the National Spy Agency
In the naming business we often have to remind and explain the pitfalls of initials when naming new brands or commercial companies. One of our common lines is to say leave initials to the government agencies – they have the…
Zello – now why didn’t I think of that?
This morning I am kicking myself twice. Once for not thinking of the name Zello long ago, despite the fact I have rated and promoted the name Zillow for real estate, and even sold clients names like Zymmetry. Secondly for…
Alorica is an interesting, non-Spanish name
I am not sure where I have been lately with CRM systems knowledge, but somehow I had never heard of the company called Alorica until last weekend when I saw it in big letters on a building tucked away in…
Super Bowl reminds us about Oreos: A great no-meaning name
At last year’s Super Bowl, when the lights were out for over 30 minutes, Oreos tweeted how you could still dunk and eat their great cookies in the dark. This message when viral, if for no other reason than everyone…
Gyazo Grows Like Crazy, even with Crazy Name
Gyazo is such an unusual name for an international handy software utility that the American product manager even made a little SoundCloud audio clip on how to pronounce it – gee ah zoh (with a hard g like in glee).…
When Do Americans Prefer Brand Name Products?
We’re faced with overwhelming options when we go to shop: multiple different types of oatmeal brands all offering what seems to be the same product with the same health benefits, a dizzying number of car brands all offering comparable safety…
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