Blog Archives

If it is not a Frisbee® it is a ???

For Father’s Day a few years ago, my college boys took me around Golden Gate Park in San Francisco on their favorite Frisbee Golf course. It was a lot cheaper than me taking them on a round of real golf

Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Sports Naming, Trademarks

Absolutdata forced to run from their own trademark application.

I am not a teetotaler (well not quite) nor a prude, but I still don’t like software companies named after alcohol drinks. Yes I know Blue Martini was successful for a while, but I never could bring myself to even

Posted in Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

Why Airbnb is a really cool, good name

I am not so sure about the logo, but for a service that thrives so much on word of mouth and word of mouse, not to mention publicity to spread the brand name, who cares. But for those of you

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Trademarks

Pono – The iPod for the serious audiofile

In the older tech days, there was the MP3 players and the Digital Audio players, and they all had such generic descriptive names you could not remember which one came from Dell or Creative or Sony or Microsoft. Then that

Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

Where will names come from in 2015?

For 2015 many news magazines are predicting that the age of innovation is alive and well. For me that translates into lots more products, systems, solutions and start-up companies. All of which need a name. So how will the management

Posted in Branding, Domain Names, Name Changes, Name Origins, Naming News, Trademarks

What’s Fast, Free and has a Funny Name?

First of all, full credit for the title of this blog belongs to Business Week magazine. Interestingly enough that was the title of the article in print, but online the same article is titled “Hadoop data software spreads beyond Silicon

Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

Voya – A Voyeur to take you on the Voyage of life?

As a naming professional I know how hard it is to come up with new names. Especially short ones. So in that sense I applaud ING changing their name to Voya. Why it has to be so short and awkward

Posted in Branding, Consumer Goods, Name Changes, Name Origins, Naming News, Trademarks

Alibaba steals Wall St with brilliant, courageous name

In all the hoopla surrounding Alibaba Group’s IPO, am I the only one stopping to think about what a strange, and brilliant, name choice Alibaba was for the first company, and now the group? No Jack Ma did not pick

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Sony gaming site goes down from lack of a simple renewal

Over at Domain Name Wire Andrew Alleman reports the true facts behind why Sony’s Online Gaming site recently went down for over 48 hours – someone forgot to renew a key domain name registration! This is exactly why I  implore

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Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Public Site Naming

Where have all the vowels gone?

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it

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Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks