Isn’t it amazing how pizza has become a staple of the American diet, even in little towns where there are not many other choices? In my case I live too far up in the mountains for them to deliver, and…
Blog Archives
Why is the Golden Gate Red? And Other Naming Questions.
It is that time of year to have some fun with naming. While your creative team conscripts are waiting for their probably futile brainstorming session to start, give them these riddles as a warmup exercise: Why is it called the…
Eye-Fi is a Cute Catchy Name. Will it Endure?
In this day and age of ubiquitous WiFi I can’t help but smile every time I see the Eye-Fi name. Talk about riding a popular theme! Then I talk to friends in Europe and they pronounce WiFi as Wiffy. Does…
How Not to Name Your New Consulting Business
A year or two ago the Wall Street Journal wrote a good article on why you do not want to name your consulting business Bob Johnson Inc, even if your name is Bob Johnson. They based a lot of their…
White Hawk Software is a Great Security Software Name
Over the past weekend at the big geek fest known as Silicon Valley Code Camp, a shy gentleman sidled over to me after one of my talks and asked me (rather nervously) what I thought of the name of his…
Is Fiat entry to North America now a Fait Accompli?
When Italian Automobile Factory of Turin initials were used to create FIAT in 1899 it didn’t last long until it became effectively a new word Fiat – especially in Italy. As professional namers we are very gun shy of initials…
Doing a double take on the awful Looxcie name
Sometimes I have to dig a little further to find a good name or name story to blog about. Other times, like now, I have a whole collection on standby for processing. But they will all have to wait as…
Zuzax really is a place in New Mexico on famed Route 66
I recently returned from a road trip to Texas and came back along Hwy 40 that parallels (or actually is) the old famed Route 66 that so many pioneers took to discover the West. Apart from long, boring freeways in…
Freeway Names around San Francisco Bay
Although it is technically still the San Jose Mercury News, this major newspaper prefers to be called simply The Mercury News nowadays, as it really is the only relevant newspaper for all of Silicon Valley. And indeed they should, even…
Wavii becomes a Google company
Some clients, and other agencies, are surprised that Brighter Naming will still find a way to work with very small startups. And today we have a new example of why we do this as Wavii officially announced that they have…
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