The title of this blog is taken directly from the heading of an article in a recent copy of Business Week – with thanks and acknowledgments. And I have used it since it was clearly authored to attract attention to…
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Slick as a whistle pig
Posted in Branding, Consumer Goods, Domain Names, Hospitality & Travel, Strange Names, Trademarks, Wine Names
American Express – Perfect name for a credit card
I can’t imagine anyone nowadays saying American Express isn’t anything but a perfect name for a high class credit card. But in reality, this was originally a name for a freight company along the lines of other Pony Express services.…
Tagged with: Creative Naming
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks
How to select a naming agency.
How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1. Big Company Full Service Agencies: These…
Tagged with: naming agency, naming consultants
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks
Oxymoron Names can be Powerful
The other day I fell asleep by an open drafty cold window. By morning I could barely move my neck and had no motion at all in one direction. Being a stubborn male I did nothing but massage and rub…
Tagged with: medical and healthcare naming
Posted in Branding, Consumer Goods, Strange Names, Trademarks
Posted in Branding, Consumer Goods, Strange Names, Trademarks
Rules for race horse names are rules for your product names
On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out…
How to name your solar company or products
Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…
A classy brand as soon as you hear the name.
If you are going to name your company after yourself, as so many do, it really helps when you have a last name as impactful as Alan Revere does. But he didn’t stop there. So today when I review the…
How can you legally share a trademarked name?
Believe it or not, trademarked names can be shared by different companies. Even companies in a similar line of business and hence trademark category. But there has to be a mutually agreeable (and usually long term) contract in place. Sometimes…
Where are the trademark police?
After a lot of deliberation, brain-storming and creative word smithing, you finally have a new unique name in your industry. And after a blessing by your own intellectual property legal counsel you have applied for, and received, a registered trademark.…
eero gives me ear ache
I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever…
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