Blog Archives

The new domains are live. Does anyone care?

Insiders and namiacs (like me) are excited that the new gTLD domain names are finally here and each day more and more go live. For all of those squatters out there sitting on many .com names and dreaming of hitting

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

Zello – now why didn’t I think of that?

This morning I am kicking myself twice. Once for not thinking of the name Zello long ago, despite the fact I have rated and promoted the name Zillow for real estate, and even sold clients names like Zymmetry. Secondly for

Posted in Branding, Domain Names, Name Origins, Naming News, Technology Names, Trademarks

New airline names fly in all directions

There isn’t much call for professional naming help for naming airlines, since there are seldom new airlines at all. But it is fun to read in the latest Business Week about the low-fare airline startup frenzy in Asia and see

Posted in Branding, Domain Names, Name Changes, Naming News, Strange Names, Technology Names, Trademarks

Force Field Energy celebrates new name and brand on Wall St.

Two days before Xmas, Force Field Energy was invited to ring the opening bell on the Nasdaq stock exchange as they ushered in their new name and logo. We were so honored to play a part in both of these

Posted in Branding, Domain Names, Name Changes, Naming News, Trademarks

Alorica is an interesting, non-Spanish name

I am not sure where I have been lately with CRM systems knowledge, but somehow I had never heard of the company called Alorica until last weekend when I saw it in big letters on a building tucked away in

Posted in Branding, Domain Names, Name Origins, Naming Education, Technology Names, Trademarks

Rdio – Cryptic, Obvious, Better than Initials, But?

Is this name pronounced Radio or R Dio? Since it is a music playlists site they are obviously playing off the word Radio. But how clever is it really, especially when there is already a Radio.com out there? In fact,

Posted in Branding, Domain Names, Naming News, Strange Names, Technology Names, Trademarks

Prediction: Crazy Domain Market to Collapse in 2014

I am not usually one given to making public predictions, but yesterday when I saw this outrageous request for a .com domain name I was moved to take a stand. How DomainMarket.com thinks they can justify these prices, for a

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

Eye-Fi is a Cute Catchy Name. Will it Endure?

In this day and age of ubiquitous WiFi I can’t help but smile every time I see the Eye-Fi name. Talk about riding a popular theme!  Then I talk to friends in Europe and they pronounce WiFi as Wiffy. Does

Posted in Branding, Domain Names, Name Origins, Naming News, Technology Names, Trademarks

How Not to Name Your New Consulting Business

A year or two ago the Wall Street Journal wrote a good article on why you do not want to name your consulting business Bob Johnson Inc, even if your name is Bob Johnson. They based a lot of their

Posted in Branding, Domain Names, Name Changes, Name Origins, Naming News, People Names, Trademarks

.xyz is sure to be a DOA new domain moniker

Last month Domain Name Wire wrote a fairly detailed article about how David Negari was laying all his cards and expectations on the forthcoming new top level .xyz domain moniker. And ever since I have been scratching my head and

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Posted in Branding, Domain Names, Naming Education, Naming News, Trademarks