Sometimes I have to dig a little further to find a good name or name story to blog about. Other times, like now, I have a whole collection on standby for processing. But they will all have to wait as…
Blog Archives
Announcing name, logo and trademark package
In many a naming project we find someone who is very left-brain oriented and so they have a hard time appreciating good names until they see them in full color logos. In fact, when we present a list of potential…
First Call for Silicon Valley Code Camp
Early days yet, but already close to a 1000 people have registered for the magic weekend only Silicon Valley can host: Code Camp. Two intense days of talks, all free, with the associated networking and demos of top software companies…
Shorter Names don’t get lost in Nothing But Initials hell
Just when I was thinking about publishing my annual diatribe about how long names so easily get abbreviated to initials, and then you are lost in the morass of nothing but initials that are so hard and expensive to brand,…
The crowded skies of cloud names
Many years ago Mark Andreesen named one of his first startups after Netscape, LoudCloud. Awkward as this name was, he is such an industry pundit that it caused a run on Cloud domain names. Interestingly enough, even they weren’t comfortable…
Project Peanut Butter does very, very good work
Usually at this time of the year I am launching out on my annual diatribe against stolen brand names, starting as usual with Skippy’s. Like in Skippy’s Peanut Butter. They have given back the domain name, they have stopped…
LightSail – A Great New Name for Green Energy
When I first heard the name LightSail I thought it was a great, open, simple name, but perhaps a name for a company in stealth mode which did not want to reveal what they were really up to. My fellow…
Meet with us at Marketing Camp
From Code Camp to Product Camp and now to Marketing Camp, Silicon Valley leads the way in these unusual non-commercial “un conferences”. Join me and a few hundred other marketeers on Sat Nov 3rd as the inaugural Marketing Camp takes place on…
Posted in Domain Names, Naming News
Battle of the bad names – More suggestions
In a recent Domain Wire posting there was an eloquent article about the bad names legal battle. I couldn’t agree more with the comments there, so I am just adding to it. Firstly, see these two logos and try tell…
Posted in Branding, Domain Names, Name Changes, Naming Education, Naming News, Strange Names, Trademarks
Join us at Silicon Valley Code Camp to find out what the .dot domain is going on
At this year’s code camp, Oct 6 and 7, come join Athol Foden of Brighter Naming lead a discussion on the future of domain names. ICANN is busy approving all the applications, and next year these will start to go…
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
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