I am not sure where I have been lately with CRM systems knowledge, but somehow I had never heard of the company called Alorica until last weekend when I saw it in big letters on a building tucked away in…
Blog Archives
Rdio – Cryptic, Obvious, Better than Initials, But?
Is this name pronounced Radio or R Dio? Since it is a music playlists site they are obviously playing off the word Radio. But how clever is it really, especially when there is already a Radio.com out there? In fact,…
Prediction: Crazy Domain Market to Collapse in 2014
I am not usually one given to making public predictions, but yesterday when I saw this outrageous request for a .com domain name I was moved to take a stand. How DomainMarket.com thinks they can justify these prices, for a…
When Do Americans Prefer Brand Name Products?
We’re faced with overwhelming options when we go to shop: multiple different types of oatmeal brands all offering what seems to be the same product with the same health benefits, a dizzying number of car brands all offering comparable safety…
Xbox One – Strange Name for 3rd Iteration
Just as well that XBox has been a successful gaming platform from Microsoft, because it sure has suffered more naming travails than usual – and travails are usual at Microsoft. First it had no name, as rumors of its impending…
Posted in Branding, Name Changes, Naming Education, Naming News, Strange Names, Technology Names, Trademarks
Freschetta is a Great Way to Say Fresh Pizza
Isn’t it amazing how pizza has become a staple of the American diet, even in little towns where there are not many other choices? In my case I live too far up in the mountains for them to deliver, and…
Why is the Golden Gate Red? And Other Naming Questions.
It is that time of year to have some fun with naming. While your creative team conscripts are waiting for their probably futile brainstorming session to start, give them these riddles as a warmup exercise: Why is it called the…
Eye-Fi is a Cute Catchy Name. Will it Endure?
In this day and age of ubiquitous WiFi I can’t help but smile every time I see the Eye-Fi name. Talk about riding a popular theme! Then I talk to friends in Europe and they pronounce WiFi as Wiffy. Does…
How Not to Name Your New Consulting Business
A year or two ago the Wall Street Journal wrote a good article on why you do not want to name your consulting business Bob Johnson Inc, even if your name is Bob Johnson. They based a lot of their…
White Hawk Software is a Great Security Software Name
Over the past weekend at the big geek fest known as Silicon Valley Code Camp, a shy gentleman sidled over to me after one of my talks and asked me (rather nervously) what I thought of the name of his…
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