Blog Archives

Names for the next sharing economy business

Now that Uber, Lyft and Airbnb are off and running with mega big growth worldwide, it is no surprise to see a rush to create other such social sharing businesses. Postmates is a personal courier service – sort of Uber

Posted in Branding, Consumer Goods, Domain Names, Naming Education, Naming News, Strange Names

Airbnb is a great name even though it is shorthand.

Over on Nameawards.com I blogged earlier about what a great name Airbnb was and how it confused the search engines into thinking it was about airline flights or something. Now I feel stupid for having to confess it never crossed

Posted in Branding, Consumer Goods, Naming News, Trademarks

H-P spinoff group to be called Compaq!

When AT&T acquired NCR, they called that division AT&T GIS, somehow thinking that Global Information Systems and NCR’s massive worldwide penetration would rub off on their whole company. Apparently no one told them that in the computer industry GIS was

Posted in Branding, Consumer Goods, Domain Names

Is Uber a better brand name than Lyft?

At a recent branding seminar there was a brief discussion about why Uber was a better brand than Lyft. This really wasn’t a fair question. It should have been, why is Uber getting more traction than Lyft this early in

Posted in Branding, Consumer Goods, Domain Names, Naming Education, Naming News, Trademarks

Must have New York address to get a .NYC domain

Leave it to GoDaddy to be the first to really promote some of the new domain names, and have fun with it as well. But before you rush out and get a .nyc domain, available as of Nov 3, you

Posted in Branding, Domain Names

What’s Fast, Free and has a Funny Name?

First of all, full credit for the title of this blog belongs to Business Week magazine. Interestingly enough that was the title of the article in print, but online the same article is titled “Hadoop data software spreads beyond Silicon

Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

Voya – A Voyeur to take you on the Voyage of life?

As a naming professional I know how hard it is to come up with new names. Especially short ones. So in that sense I applaud ING changing their name to Voya. Why it has to be so short and awkward

Posted in Branding, Consumer Goods, Name Changes, Name Origins, Naming News, Trademarks

Alibaba steals Wall St with brilliant, courageous name

In all the hoopla surrounding Alibaba Group’s IPO, am I the only one stopping to think about what a strange, and brilliant, name choice Alibaba was for the first company, and now the group? No Jack Ma did not pick

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Naming Disaster on Inc 500 List

Finding your company on the Inc 500 list of fastest growing small businesses must be exciting. Well at least until you notice that there is another company, in the same category, with the same name as you, in a neighboring

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Posted in Branding, Domain Names, Naming Education, Naming News, Trademarks

Set of medical top level domains being released right now

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the

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Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks