Just when I was thinking about new food and packaged goods names for the current season, my partner in Europe sends me the attached photo from Spain. How could I resist not rating it for a three star award. What…
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Why Airbnb is a really cool, good name
I am not so sure about the logo, but for a service that thrives so much on word of mouth and word of mouse, not to mention publicity to spread the brand name, who cares. But for those of you…
Great new wine name
They may never again have quite the PR buzz they had with “Two Buck Chuck” but Trader Joe’s continues to be an innovative and different food and wine retailer. In particular I like it when they come up with their…
GoPro has great name and matching taglines
The founder of GoPro was once quoted in Business Week as knowing he had arrived when a spectator yelled out at him: “GoPro, Be a Hero”. That was after seeing him careening across a bumpy field with his camera strapped to the…
Brighter Naming anointed as a leading SMB naming firm
Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…
Pono – The iPod for the serious audiofile
In the older tech days, there was the MP3 players and the Digital Audio players, and they all had such generic descriptive names you could not remember which one came from Dell or Creative or Sony or Microsoft. Then that…
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
New .club top level domain family starting to make sense
An executive from GoDaddy was recently quoted about how some of the new domain registrars were not doing a good job of promoting and supporting their unique and different top level domain rights. On the whole I agree with him…
Where will names come from in 2015?
For 2015 many news magazines are predicting that the age of innovation is alive and well. For me that translates into lots more products, systems, solutions and start-up companies. All of which need a name. So how will the management…
Attention grabbing names
Every day I hear from so many people who are trying to describe their product or company, rather than name it. So it was refreshing to be in a new supermarket and see these products on the upper shelves literally…
Fun drink names for the holidays
One of the fun things about food shopping over the end of year holidays is that you get to see all sorts of wine and alcohol product names that are normally not on the shelves at your favorite stores. At…
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