Great new wine name

New wine brand namingThey may never again have quite the PR buzz they had with “Two Buck Chuck” but Trader Joe’s continues to be an innovative and different food and wine retailer. In particular I like it when they come up with their own very affordable wines – and rather than strange and wonderful English words (which take hours to check to make sure no one else has used them),  TJ’s (as well fondly call them), coin their own words.

So Vintjs may not look like an easy word to say at first glance, but now that I have spilled the beans of where it comes from I am sure you can say Vin TJs. A clean, elegant, simple, unique name – I love it.

 

Three_trophy_name_awardAs we revive our trophy scores,  I have to award this name a full 3 trophies.

 

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Posted in Branding, Consumer Goods, Wine Names

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site