Blog Archives

Most execs are doing naming ass backwards

If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Rotten Names, Strange Names, Technology Names, Trademarks

Brighter Naming anointed as a leading SMB naming firm

Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency.  This is a great honor for our service related business that itself is a Small/Medium

Posted in Branding, Industrial Products Naming, Naming News, Naming Resources, Technology Names, Trademarks, Uncategorized

Sony gaming site goes down from lack of a simple renewal

Over at Domain Name Wire Andrew Alleman reports the true facts behind why Sony’s Online Gaming site recently went down for over 48 hours – someone forgot to renew a key domain name registration! This is exactly why I  implore

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Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Public Site Naming

New .Partners domain should be fun

Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,

Posted in Branding, Domain Names, Naming Education, Naming News, Naming Resources, Trademarks, Uncategorized

What The F*** would I do with a .wtf domain name?

I have been following the development and rollout of the new gTLD’s for some time. This means all the new domains we can start to register this year. A lot of them are very practical and long overdue in English,

Posted in Branding, Domain Names, Naming News, Naming Resources, Strange Names

The new domains are live. Does anyone care?

Insiders and namiacs (like me) are excited that the new gTLD domain names are finally here and each day more and more go live. For all of those squatters out there sitting on many .com names and dreaming of hitting

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

The Name Game: Searchable, Clickable Titles

In the sea of content that is the Internet, bloggers are constantly looking for the edge that will distinguish their work. Title writing is an unappreciated, undervalued skill in the modern marketplace. Without a compelling title, great content often floats

Posted in Naming Education, Naming News, Naming Resources, Uncategorized

Prediction: Crazy Domain Market to Collapse in 2014

I am not usually one given to making public predictions, but yesterday when I saw this outrageous request for a .com domain name I was moved to take a stand. How DomainMarket.com thinks they can justify these prices, for a

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

Announcing name, logo and trademark package

In many a naming project we find someone who is very left-brain oriented and so they have a hard time appreciating good names until they see them in full color logos.  In fact, when we present a list of potential

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

The crowded skies of cloud names

Many years ago Mark Andreesen named one of his first startups after Netscape, LoudCloud. Awkward as this name was, he is such an industry pundit that it caused a run on Cloud domain names. Interestingly enough, even they weren’t comfortable

Posted in Branding, Domain Names, Naming Education, Naming News, Naming Resources

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site