Naming Resources

Blog Archives

How to name your solar company or products

Posted on April 27, 2016 by Athol

Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…

Where are the trademark police?

Posted on March 16, 2016 by Athol

After a lot of deliberation, brain-storming and creative word smithing, you finally have a new unique name in your industry. And after a blessing by your own intellectual property legal counsel you have applied for, and received, a registered trademark.…

Most execs are doing naming ass backwards

Posted on September 17, 2015 by Athol

If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate…

Brighter Naming anointed as a leading SMB naming firm

Posted on April 14, 2015 by Athol

Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…

Sony gaming site goes down from lack of a simple renewal

Posted on August 5, 2014 by Athol

Over at Domain Name Wire Andrew Alleman reports the true facts behind why Sony’s Online Gaming site recently went down for over 48 hours – someone forgot to renew a key domain name registration! This is exactly why I implore…

New .Partners domain should be fun

Posted on June 11, 2014 by Athol

Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,…

What The F*** would I do with a .wtf domain name?

Posted on June 6, 2014 by Athol

I have been following the development and rollout of the new gTLD’s for some time. This means all the new domains we can start to register this year. A lot of them are very practical and long overdue in English,…

The new domains are live. Does anyone care?

Posted on May 1, 2014 by Athol

Insiders and namiacs (like me) are excited that the new gTLD domain names are finally here and each day more and more go live. For all of those squatters out there sitting on many .com names and dreaming of hitting…

The Name Game: Searchable, Clickable Titles

Posted on January 24, 2014 by Athol

In the sea of content that is the Internet, bloggers are constantly looking for the edge that will distinguish their work. Title writing is an unappreciated, undervalued skill in the modern marketplace. Without a compelling title, great content often floats…

Prediction: Crazy Domain Market to Collapse in 2014

Posted on January 3, 2014 by Athol

I am not usually one given to making public predictions, but yesterday when I saw this outrageous request for a .com domain name I was moved to take a stand. How DomainMarket.com thinks they can justify these prices, for a…