Blog Archives

New .Partners domain should be fun

Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,

Posted in Branding, Domain Names, Naming Education, Naming News, Naming Resources, Trademarks, Uncategorized

What The F*** would I do with a .wtf domain name?

I have been following the development and rollout of the new gTLD’s for some time. This means all the new domains we can start to register this year. A lot of them are very practical and long overdue in English,

Posted in Branding, Domain Names, Naming News, Naming Resources, Strange Names

The new domains are live. Does anyone care?

Insiders and namiacs (like me) are excited that the new gTLD domain names are finally here and each day more and more go live. For all of those squatters out there sitting on many .com names and dreaming of hitting

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

The Name Game: Searchable, Clickable Titles

In the sea of content that is the Internet, bloggers are constantly looking for the edge that will distinguish their work. Title writing is an unappreciated, undervalued skill in the modern marketplace. Without a compelling title, great content often floats

Posted in Naming Education, Naming News, Naming Resources, Uncategorized

Prediction: Crazy Domain Market to Collapse in 2014

I am not usually one given to making public predictions, but yesterday when I saw this outrageous request for a .com domain name I was moved to take a stand. How DomainMarket.com thinks they can justify these prices, for a

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

Announcing name, logo and trademark package

In many a naming project we find someone who is very left-brain oriented and so they have a hard time appreciating good names until they see them in full color logos.  In fact, when we present a list of potential

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

The crowded skies of cloud names

Many years ago Mark Andreesen named one of his first startups after Netscape, LoudCloud. Awkward as this name was, he is such an industry pundit that it caused a run on Cloud domain names. Interestingly enough, even they weren’t comfortable

Posted in Branding, Domain Names, Naming Education, Naming News, Naming Resources

Last New Names Naming Call for 2012

  The elections are over.. we can get back to work growing great new businesses, product lines, service and consulting offerings and new dynamic brands. But the clock is ticking as the sands of time keep falling… and the end

Posted in Name Origins, Naming News, Naming Resources, Trademarks

Google off map and out of country

Two things I have noticed about Google lately: 1- If I use Google Maps to find a place, I have to be careful when I ask for a print out.  The pin on the printout is often across the street

Posted in Naming News, Naming Resources, Strange Names, Technology Names, Trademarks

Brighter Summer 2012 News Bulletin

The Brighter News Bulletin Summer 2012 Special Summer Offer FREE tagline or slogan with every naming project A good new name deserves a carefully crafted tagline. Nothing helps tie up a great new name so well as an appropriate matching

Posted in Naming News, Naming Resources

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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