Blog Archives

Announcing name, logo and trademark package

In many a naming project we find someone who is very left-brain oriented and so they have a hard time appreciating good names until they see them in full color logos.  In fact, when we present a list of potential

Posted in Branding, Domain Names, Naming News, Naming Resources, Trademarks

The crowded skies of cloud names

Many years ago Mark Andreesen named one of his first startups after Netscape, LoudCloud. Awkward as this name was, he is such an industry pundit that it caused a run on Cloud domain names. Interestingly enough, even they weren’t comfortable

Posted in Branding, Domain Names, Naming Education, Naming News, Naming Resources

Last New Names Naming Call for 2012

  The elections are over.. we can get back to work growing great new businesses, product lines, service and consulting offerings and new dynamic brands. But the clock is ticking as the sands of time keep falling… and the end

Posted in Name Origins, Naming News, Naming Resources, Trademarks

Google off map and out of country

Two things I have noticed about Google lately: 1- If I use Google Maps to find a place, I have to be careful when I ask for a print out.  The pin on the printout is often across the street

Posted in Naming News, Naming Resources, Strange Names, Technology Names, Trademarks

Brighter Summer 2012 News Bulletin

The Brighter News Bulletin Summer 2012 Special Summer Offer FREE tagline or slogan with every naming project A good new name deserves a carefully crafted tagline. Nothing helps tie up a great new name so well as an appropriate matching

Posted in Naming News, Naming Resources

Mobile

Mobile smart phone and smart pad users, a mini version of this website designed specifically for such devices is now available at www.bnaming.mobi

Posted in Domain Names, Naming News, Naming Resources

Technorati – great name, great blogging service

If you are setting up a blog, don’t forget to register your feed with Technorati, the original and the best index to blogs. You will need your own Claim Code from them, as ours is 37NFA7XWAYXE and it will not

Posted in Naming Resources

Hello World of Namers and Naming

This blog is specific to matters, customers and events that affect Brighter Naming in one way or another. We love your stories, feedback, questions and comments so please keep them coming.   And for those of you who love the

Posted in Domain Names, Famous Quotes, Naming News, Naming Resources

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site