This year over 3500 programmers have already registered for software guru Peter Kellner‘s annual Silicon Valley Code Camp. Where else would so many geeks give up their whole weekend to learn about the latest and greatest tools, trends and techniques…
Blog Archives
Is Fiat entry to North America now a Fait Accompli?
When Italian Automobile Factory of Turin initials were used to create FIAT in 1899 it didn’t last long until it became effectively a new word Fiat – especially in Italy. As professional namers we are very gun shy of initials…
Doing a double take on the awful Looxcie name
Sometimes I have to dig a little further to find a good name or name story to blog about. Other times, like now, I have a whole collection on standby for processing. But they will all have to wait as…
Announcing name, logo and trademark package
In many a naming project we find someone who is very left-brain oriented and so they have a hard time appreciating good names until they see them in full color logos. In fact, when we present a list of potential…
Zuzax really is a place in New Mexico on famed Route 66
I recently returned from a road trip to Texas and came back along Hwy 40 that parallels (or actually is) the old famed Route 66 that so many pioneers took to discover the West. Apart from long, boring freeways in…
Regional Naming is Steeped in History and Folklore, but makes no sense.
Apparently there is an old story that Japanese pilots failed their training course in the USA because they couldn’t navigate to New England. They protested that it wasn’t a place and wasn’t on the map! So how come we instinctively…
Freeway Names around San Francisco Bay
Although it is technically still the San Jose Mercury News, this major newspaper prefers to be called simply The Mercury News nowadays, as it really is the only relevant newspaper for all of Silicon Valley. And indeed they should, even…
First Call for Silicon Valley Code Camp
Early days yet, but already close to a 1000 people have registered for the magic weekend only Silicon Valley can host: Code Camp. Two intense days of talks, all free, with the associated networking and demos of top software companies…
49ers to wear denim!
Now that it is final that the San Francisco 49ers football team has sold the naming rights to Levi Strauss, I can’t but wonder what else Levi’s will do to get their $10 million a year money’s worth. No, the…
Wavii becomes a Google company
Some clients, and other agencies, are surprised that Brighter Naming will still find a way to work with very small startups. And today we have a new example of why we do this as Wavii officially announced that they have…
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