Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…
Blog Archives
Pono – The iPod for the serious audiofile
In the older tech days, there was the MP3 players and the Digital Audio players, and they all had such generic descriptive names you could not remember which one came from Dell or Creative or Sony or Microsoft. Then that…
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
New .club top level domain family starting to make sense
An executive from GoDaddy was recently quoted about how some of the new domain registrars were not doing a good job of promoting and supporting their unique and different top level domain rights. On the whole I agree with him…
Where will names come from in 2015?
For 2015 many news magazines are predicting that the age of innovation is alive and well. For me that translates into lots more products, systems, solutions and start-up companies. All of which need a name. So how will the management…
Attention grabbing names
Every day I hear from so many people who are trying to describe their product or company, rather than name it. So it was refreshing to be in a new supermarket and see these products on the upper shelves literally…
Names for the next sharing economy business
Now that Uber, Lyft and Airbnb are off and running with mega big growth worldwide, it is no surprise to see a rush to create other such social sharing businesses. Postmates is a personal courier service – sort of Uber…
Airbnb is a great name even though it is shorthand.
Over on Nameawards.com I blogged earlier about what a great name Airbnb was and how it confused the search engines into thinking it was about airline flights or something. Now I feel stupid for having to confess it never crossed…
H-P spinoff group to be called Compaq!
When AT&T acquired NCR, they called that division AT&T GIS, somehow thinking that Global Information Systems and NCR’s massive worldwide penetration would rub off on their whole company. Apparently no one told them that in the computer industry GIS was…
Is Uber a better brand name than Lyft?
At a recent branding seminar there was a brief discussion about why Uber was a better brand than Lyft. This really wasn’t a fair question. It should have been, why is Uber getting more traction than Lyft this early in…
Must have New York address to get a .NYC domain
Leave it to GoDaddy to be the first to really promote some of the new domain names, and have fun with it as well. But before you rush out and get a .nyc domain, available as of Nov 3, you…
Posted in Branding, Domain Names
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