When I first heard of this company, it was the name that caught my attention. That in turn made me concentrate hard to try to understand what they did. In due course I realized the potential of their tool kits…
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Twilio name tries too hard
Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming News, Strange Names, Trademarks
If it is not a Frisbee® it is a ???
For Father’s Day a few years ago, my college boys took me around Golden Gate Park in San Francisco on their favorite Frisbee Golf course. It was a lot cheaper than me taking them on a round of real golf…
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Sports Naming, Trademarks
A123 Systems – Superb technology…any old name will do?
Many an executive has said (or at least thought) that any old name will do since they have such great technology or such a great solution, or even such a great sales force? But what happens when you grow up?…
SKYY is a great name and it is not for cloud-computing
When I survey a lot of startup and popular mobile app names, I sometimes wonder where all the vowels have gone. And, of course, the letter Y is the hybrid letter of our alphabet. Sometimes a vowel, sometimes a consonant.…
Smart and cool packaged food names like Late July
When I first wrote this I had been meaning to blog for weeks but kept running into only bad names – and I had been reluctant to put my black hat on too many of them. ThenI was served in…
Awkward name of the week
At last year’s Silicon Valley Code Camp, Infragistics provided the registration lanyards as shown in the photo here. The novel idea of a zipper wasn’t obvious to all of us at the first go around. More importantly, we saluted them…
Mooskys is the perfect name for a Mickey Mouse food snack
Just when I was thinking about new food and packaged goods names for the current season, my partner in Europe sends me the attached photo from Spain. How could I resist not rating it for a three star award. What…
Why Airbnb is a really cool, good name
I am not so sure about the logo, but for a service that thrives so much on word of mouth and word of mouse, not to mention publicity to spread the brand name, who cares. But for those of you…
Great new wine name
They may never again have quite the PR buzz they had with “Two Buck Chuck” but Trader Joe’s continues to be an innovative and different food and wine retailer. In particular I like it when they come up with their…
GoPro has great name and matching taglines
The founder of GoPro was once quoted in Business Week as knowing he had arrived when a spectator yelled out at him: “GoPro, Be a Hero”. That was after seeing him careening across a bumpy field with his camera strapped to the…
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