Lately I have been getting a lot of advertising about switching our company accounting to Fresh Books – probably because we are loyal QuickBooks users. However, companies that don’t have the gumption to come up without their own unique names,…
Blog Archives
Project Peanut Butter does very, very good work
Usually at this time of the year I am launching out on my annual diatribe against stolen brand names, starting as usual with Skippy’s. Like in Skippy’s Peanut Butter. They have given back the domain name, they have stopped…
LightSail – A Great New Name for Green Energy
When I first heard the name LightSail I thought it was a great, open, simple name, but perhaps a name for a company in stealth mode which did not want to reveal what they were really up to. My fellow…
Battle of the bad names – More suggestions
In a recent Domain Wire posting there was an eloquent article about the bad names legal battle. I couldn’t agree more with the comments there, so I am just adding to it. Firstly, see these two logos and try tell…
Posted in Branding, Domain Names, Name Changes, Naming Education, Naming News, Strange Names, Trademarks
Strange name is perfect for Halloween
If you are short of ideas for Halloween themes this year, why not consider visiting this bar in New York City. How many people do you think will be showing up in a pirate’s costume? Not many people have…
Talk about a refreshing moment!
More accurately, talk about pissing on your own great beer with the simple name! While this beer was consumed in New York City, the beer is from Belgium where this kind of humor probably goes over better. But do they…
From SkyScan to Bruker MicroCT …why such a name change?
In all of my years of watching company naming, I still get some big surprises. And this one is my head-scratcher of the day. Why oh why would any company change from the super elegant SkyScan name to the awkward…
Join us at Silicon Valley Code Camp to find out what the .dot domain is going on
At this year’s code camp, Oct 6 and 7, come join Athol Foden of Brighter Naming lead a discussion on the future of domain names. ICANN is busy approving all the applications, and next year these will start to go…
What a PIG of a name
When I first saw the name I thought it was kinda cute and appropriate for a small local business, especially because the vehicles it is painted on are the opposite. In fact, they are very clean and elegant even. But…
Wavii voted one of top websites of 2012
Well done Wavii. Congratulations on being voted one of Time’s Top 50 useful sites of the year. Do you encourage people to give you a wave rather than a Like or Thumbs Up. PS Sure it wasn’t the great name…
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
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