As usual, I am fascinated by major brand name changes, so was amazed to read that the big market leader Tide, like in laundry detergent, started life as dreft. Even though it may not have been a direct name change,…
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America’s Cup not named after America (the continent)
The oldest trophy in sports is known as The America’s Cup – celebrating the fastest in yacht racing around the world. It is also unusual in that the winner gets to set the rules for the next go around, as…
Solyndra name still in the news
Before they got their big government loan, we used to use Solyndra as an example of a small company we helped name, that went on to be big. In fact, we met with the founders before they even had an…
Personal Branding – Literally nowadays
I have recently been invited to some talks on Personal Branding, a subject that I often enjoy even though I struggle with implementing a lot of the advice I am given. On the other hand, police forces worldwide are very…
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