On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out…
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How to name your solar company or products
Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…
A classy brand as soon as you hear the name.
If you are going to name your company after yourself, as so many do, it really helps when you have a last name as impactful as Alan Revere does. But he didn’t stop there. So today when I review the…
How can you legally share a trademarked name?
Believe it or not, trademarked names can be shared by different companies. Even companies in a similar line of business and hence trademark category. But there has to be a mutually agreeable (and usually long term) contract in place. Sometimes…
Where are the trademark police?
After a lot of deliberation, brain-storming and creative word smithing, you finally have a new unique name in your industry. And after a blessing by your own intellectual property legal counsel you have applied for, and received, a registered trademark.…
eero gives me ear ache
I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever…
Harbor Freight is a fine name for a tool company
It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us…
Will Burger King become Burger & Hotdog King
Recently I saw an ad for the new long sandwiches at Burger King so I had to try their fish versions (the only fast food I eat). Halfway through I looked at the “long bun” and thought to myself “wow..…
Most execs are doing naming ass backwards
If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate…
Wyndham is a great resort brand
Recently Davis Love III won the Wyndham Championship Golf Tournament and I couldn’t but help how appropriate a sponsor a resort and hospitality company is for such an event. Especially since they own and manage so many resorts of their…
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