Sometimes I have to dig a little further to find a good name or name story to blog about. Other times, like now, I have a whole collection on standby for processing. But they will all have to wait as…
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Announcing name, logo and trademark package
In many a naming project we find someone who is very left-brain oriented and so they have a hard time appreciating good names until they see them in full color logos. In fact, when we present a list of potential…
First Call for Silicon Valley Code Camp
Early days yet, but already close to a 1000 people have registered for the magic weekend only Silicon Valley can host: Code Camp. Two intense days of talks, all free, with the associated networking and demos of top software companies…
49ers to wear denim!
Now that it is final that the San Francisco 49ers football team has sold the naming rights to Levi Strauss, I can’t but wonder what else Levi’s will do to get their $10 million a year money’s worth. No, the…
Wavii becomes a Google company
Some clients, and other agencies, are surprised that Brighter Naming will still find a way to work with very small startups. And today we have a new example of why we do this as Wavii officially announced that they have…
Ambushed names are not to be supported
Lately I have been getting a lot of advertising about switching our company accounting to Fresh Books – probably because we are loyal QuickBooks users. However, companies that don’t have the gumption to come up without their own unique names,…
LightSail – A Great New Name for Green Energy
When I first heard the name LightSail I thought it was a great, open, simple name, but perhaps a name for a company in stealth mode which did not want to reveal what they were really up to. My fellow…
Last New Names Naming Call for 2012
The elections are over.. we can get back to work growing great new businesses, product lines, service and consulting offerings and new dynamic brands. But the clock is ticking as the sands of time keep falling… and the end…
Google off map and out of country
Two things I have noticed about Google lately: 1- If I use Google Maps to find a place, I have to be careful when I ask for a print out. The pin on the printout is often across the street…
Battle of the bad names – More suggestions
In a recent Domain Wire posting there was an eloquent article about the bad names legal battle. I couldn’t agree more with the comments there, so I am just adding to it. Firstly, see these two logos and try tell…
Posted in Branding, Domain Names, Name Changes, Naming Education, Naming News, Strange Names, Trademarks
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