From Code Camp to Product Camp and now to Marketing Camp, Silicon Valley leads the way in these unusual non-commercial “un conferences”. Join me and a few hundred other marketeers on Sat Nov 3rd as the inaugural Marketing Camp takes place on…
Blog Archives
Battle of the bad names – More suggestions
In a recent Domain Wire posting there was an eloquent article about the bad names legal battle. I couldn’t agree more with the comments there, so I am just adding to it. Firstly, see these two logos and try tell…
Posted in Branding, Domain Names, Name Changes, Naming Education, Naming News, Strange Names, Trademarks
Strange name is perfect for Halloween
If you are short of ideas for Halloween themes this year, why not consider visiting this bar in New York City. How many people do you think will be showing up in a pirate’s costume? Not many people have…
From SkyScan to Bruker MicroCT …why such a name change?
In all of my years of watching company naming, I still get some big surprises. And this one is my head-scratcher of the day. Why oh why would any company change from the super elegant SkyScan name to the awkward…
Join us at Silicon Valley Code Camp to find out what the .dot domain is going on
At this year’s code camp, Oct 6 and 7, come join Athol Foden of Brighter Naming lead a discussion on the future of domain names. ICANN is busy approving all the applications, and next year these will start to go…
What a PIG of a name
When I first saw the name I thought it was kinda cute and appropriate for a small local business, especially because the vehicles it is painted on are the opposite. In fact, they are very clean and elegant even. But…
Wavii voted one of top websites of 2012
Well done Wavii. Congratulations on being voted one of Time’s Top 50 useful sites of the year. Do you encourage people to give you a wave rather than a Like or Thumbs Up. PS Sure it wasn’t the great name…
Famous Name Changes: From dreft to Tide!
As usual, I am fascinated by major brand name changes, so was amazed to read that the big market leader Tide, like in laundry detergent, started life as dreft. Even though it may not have been a direct name change,…
Aoptix’s Insight in the News
One of the joys of doing a lot of high tech and scientific naming is that we get to see so many leading edge products and solutions. Of course, we can’t talk about them for months (even years) sometimes. So…
America’s Cup not named after America (the continent)
The oldest trophy in sports is known as The America’s Cup – celebrating the fastest in yacht racing around the world. It is also unusual in that the winner gets to set the rules for the next go around, as…
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
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