Before they got their big government loan, we used to use Solyndra as an example of a small company we helped name, that went on to be big. In fact, we met with the founders before they even had an…
Blog Archives
Perfect Names for Sports People
I have previously written how smart a certain young Korean golfer had changed her first name to Birdie. So now everyone on the tour knows Birdie Kim and no one mixes her up with all the other Kims. Plus what…
Posted in Naming News, People Names
Personal Branding – Literally nowadays
I have recently been invited to some talks on Personal Branding, a subject that I often enjoy even though I struggle with implementing a lot of the advice I am given. On the other hand, police forces worldwide are very…
Hello China – Please give us names we can pronounce
If we stop to think about it, we know we all buy a lot of Chinese products at the toy store and at the clothing stores and many other stores. But they all have English names, or at least Western…
Brighter Summer 2012 News Bulletin
The Brighter News Bulletin Summer 2012 Special Summer Offer FREE tagline or slogan with every naming project A good new name deserves a carefully crafted tagline. Nothing helps tie up a great new name so well as an appropriate matching…
Posted in Naming News, Naming Resources
Brighter Customers in Business Week News
It is always refreshing to see our clients in the popular business press, but especially gratifying when it is biotech companies doing such good work. In a great article titled Bug Assassins for Hire Marrone Bio Innovations gets good coverage…
Posted in Biotech Naming, Naming News
Mobile
Mobile smart phone and smart pad users, a mini version of this website designed specifically for such devices is now available at www.bnaming.mobi
The Real Names of Hollywood Stars
Yahoo… acting like a TV media company, recently pulled out 4 or 5 famous actor names that are not so well known for having changed them. See Michael Yo interviewing people on the street about these names at: https://screen.yahoo.com/the-real-names-of-hollywood-stars-revealed-29953129.html And,…
Posted in Naming News, People Names
A $60 million bite out of Apple to keep the Apple name
When the Beatle’s record company sued Apple for trademark infringement, they tried to brush it off. Eventually it cost them $56 million after the British High Court ruled against them. Later they even lost the US insurance trial.. ka ching..…
ICANN’s big reveal day also reveals what did not happen with gTLD’s
ICANN today finally revealed all the generic top level domains that have been applied for – all 1930 of them that ponied up at least $185,000 each plus a commitment to manage them securely for years to come. There are…
Posted in Domain Names, Naming News
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