I have just found out that Marketing Sherpa, that great marketing online resource, published my response to one of their articles on “How to Name Your Brand”. Anne Holiday, the president, called it a “useful letter”.  I should hope so…

Are you curious about the latest changes in top level domain names?  Care to take part in discussions on where things are going as ICANN starts to assign many more top level domains? Will the popularity of .com names finally…