Brighter Customers in Business Week News

It is always refreshing to see our clients in the popular business press, but especially gratifying when it is biotech companies doing such good work. In a great article titled Bug Assassins for Hire Marrone Bio Innovations gets good coverage for its Zequanox and other products. More importantly, they are getting the recognition they deserve for bio and organic natural herbicides and insecticides that let nature deal with nature instead of all those chemical based fertilizers.

See the Business Week July 23 issue for full story and some crazy illustrations for such a usually staid publication.

In separate unrelated news, in their Bid & Ask column of the same issue, Business Week reports that Thermo Fisher Scientific, now the world’s no. 2 health care equipment maker, will acquire One Lambda.

 

Posted in Biotech Naming, Naming News

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Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site