Brighter Customers in Business Week News

It is always refreshing to see our clients in the popular business press, but especially gratifying when it is biotech companies doing such good work. In a great article titled Bug Assassins for Hire Marrone Bio Innovations gets good coverage for its Zequanox and other products. More importantly, they are getting the recognition they deserve for bio and organic natural herbicides and insecticides that let nature deal with nature instead of all those chemical based fertilizers.

See the Business Week July 23 issue for full story and some crazy illustrations for such a usually staid publication.

In separate unrelated news, in their Bid & Ask column of the same issue, Business Week reports that Thermo Fisher Scientific, now the world’s no. 2 health care equipment maker, will acquire One Lambda.


Posted in Biotech Naming, Naming News

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Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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