If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate…
If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate…
After massive growth with a very young management team, it seams like they are going to stop Googling in preschool and go to kindergarten to learn their alphabet. Along the way they are sure to shake up some old notions,…
When I first heard of this company, it was the name that caught my attention. That in turn made me concentrate hard to try to understand what they did. In due course I realized the potential of their tool kits…
I am not a teetotaler (well not quite) nor a prude, but I still don’t like software companies named after alcohol drinks. Yes I know Blue Martini was successful for a while, but I never could bring myself to even…
I am not so sure about the logo, but for a service that thrives so much on word of mouth and word of mouse, not to mention publicity to spread the brand name, who cares. But for those of you…
An executive from GoDaddy was recently quoted about how some of the new domain registrars were not doing a good job of promoting and supporting their unique and different top level domain rights. On the whole I agree with him…
For 2015 many news magazines are predicting that the age of innovation is alive and well. For me that translates into lots more products, systems, solutions and start-up companies. All of which need a name. So how will the management…
Now that Uber, Lyft and Airbnb are off and running with mega big growth worldwide, it is no surprise to see a rush to create other such social sharing businesses. Postmates is a personal courier service – sort of Uber…
When AT&T acquired NCR, they called that division AT&T GIS, somehow thinking that Global Information Systems and NCR’s massive worldwide penetration would rub off on their whole company. Apparently no one told them that in the computer industry GIS was…
At a recent branding seminar there was a brief discussion about why Uber was a better brand than Lyft. This really wasn’t a fair question. It should have been, why is Uber getting more traction than Lyft this early in…