While putting together a previous post (“Nomen Est Omen?” Uh, Not Always…) I got to thinking about both family and given names that are now well-known brands. There are enough quirky examples and stories that I thought I’d put together…
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Family brand name quiz – while you eat and drive
Tagged with: Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, People Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, People Names, Trademarks, Transportation
An “-ify” Proposition
Things began, as they often do, with an e-mail from Athol: “With Spotify near an IPO, why don’t we look at other names using the –ify suffix?” I’m back from the Interwebs with three categories for these names: the Useful,…
“Nomen Est Omen”? Uh, not always…
Family names often turn into brand names, sometimes becoming strongly associated with the products involved. Play word association with “MacDonald” or “Ford”, and odds are you’ll pop up with “hamburger” and “car”. Sometimes family names can be a bit more…
Bad Arse Branding
My son and I stumbled across these two bottles within a few hours of each other and needless to say both caught our eye. Ben even asked what I thought of Bad Arse Branding – as he called it. Obviously…
Nota releases Scrapbox with a flourish
It is refreshing to see that a software company called Nota Inc stayed true to its origins and finally released an absolutely magic note organizing product. The surprise is because for years since they were created by some Stanford Grad…
What’s in a classical musical name?
I do enjoy seeing articles about naming, as long as it is not YASOI (Yet Another Set Of Initials). Today I had the pleasure of seeing such an article as I pulled up my favorite classical radio station KDFC on…
Lyrica is a very musical name
If you are someone like me in marketing who actually listens to the names mentioned in advertisements, then there comes a point when you wonder why so many pharma and health and beauty products have such strange names. Yes I…
Loews vs Lowes vs Lows
The last time I was in the property fixup business, my favorite local store was Home Depot. My kids even christened it “Daddy’s Toy Store” because I was there almost every weekend loading up lumber and paint and whatever. At…
Mooboo – The Best Bubble Tea for You
“MooBoo Bubble Tea” has been hitting the headlines lately but not as a great product name. Instead there are the controversial issues regarding alleged unpaid hours issues (thankfully now resolved legally.) I wonder whether this burst the bubble of MooBoo…
Tagged with: naming dinks
Posted in Branding, Consumer Goods, Domain Names, Food Names, Name Origins, Naming Education, Rotten Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, Food Names, Name Origins, Naming Education, Rotten Names, Trademarks
TranQuini relaxes you just by the name
Born in the beautiful high Alps and rivers of Austria, TranQuini® epitomizes the image of relief you look for in a refreshing, revitalizing and calming drink. Even their tagline Positively Relaxed is prominent on all their packaging to help drive…
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