If you are someone like me in marketing who actually listens to the names mentioned in advertisements, then there comes a point when you wonder why so many pharma and health and beauty products have such strange names. Yes I know they need to be coined to be unique to be trademarked and drug cleared worldwide. Yes many will want to have the sticky consonants in the name (k,q, x, z and hard c) to ensure good recall. Or the hard consonants like d and g to make them sound strong. But, ironically, the other style of names that are memorable to a consumer public are soft, melodious names.
And a great example of these musical names is Lyrica®. It is being promoted a lot nowadays and yes it is for people who suffer from some hard to pronounce pain problems. But I notice how the spokespeople never hesitate or slow down to say the name. It simply rolls of the tongue and is relatively short and sweet.
Congratulations to Pfizer for leading the pack in smoother sounding names.
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