Blog Archives

Freeway Names around San Francisco Bay

Although it is technically still the San Jose Mercury News, this major newspaper prefers to be called simply The Mercury News nowadays, as it really is the only relevant newspaper for all of Silicon Valley. And indeed they should, even

Posted in Name Origins, Naming Education, Naming News, Public Site Naming

49ers to wear denim!

Now that it is final that the San Francisco 49ers football team has sold the naming rights to Levi Strauss, I can’t but wonder what else Levi’s will do to get their $10 million a year money’s worth. No, the

Posted in Branding, Name Changes, Naming News, Public Site Naming, Trademarks

Interesting names for home sites on the web

There are many real estate agencies across the USA, all of which have somehow found a name to use. Of course, most of these are fairly local geographically speaking, though they might even belong to one of the few national

Posted in Branding, Naming Education, Naming News, Public Site Naming, Strange Names, Technology Names

Strange Northern Names

What do the following names all have in common? [Hint: They have all been in the news this past week in connection with the same story] Yentna Skwentna Finger Lake Rainy Pass Rohn Nikolai McGrath Takotna Ophir Iditarod Shageluk Anvik

Posted in Name Origins, Naming Education, Naming News, Public Site Naming, Strange Names

Indian place names for L.A. area too – finally

In most of the USA, there are remnants and history from the native indian tribes that first populated the lands. Some have even become famous names like Yosemite and Shenandoah and Mojave. It seems to me though that the big

Posted in Branding, Name Changes, Name Origins, Naming Education, Naming News, Public Site Naming, Strange Names

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site