It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us…
Blog Archives
A123 Systems – Superb technology…any old name will do?
Many an executive has said (or at least thought) that any old name will do since they have such great technology or such a great solution, or even such a great sales force? But what happens when you grow up?…
Brighter Naming anointed as a leading SMB naming firm
Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…
Enjoying the new Castrol Edge
I have often told people working for a company, that if they didn’t like the name or logo, there were only 3 choices available to them: Organize a program to evaluate and change it Live up to it Quit Usually…
Brand insider articles from an experienced marketing team.
|
Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
Share this page on LinkedIn:
See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
Join 
