Industrial Products Naming

Blog Archives

How to name your solar company or products

Posted on April 27, 2016 by Athol

Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…

eero gives me ear ache

Posted on March 5, 2016 by Athol

I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever…

Harbor Freight is a fine name for a tool company

Posted on February 29, 2016 by Athol

It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us…

A123 Systems – Superb technology…any old name will do?

Posted on July 7, 2015 by Athol

Many an executive has said (or at least thought) that any old name will do since they have such great technology or such a great solution, or even such a great sales force? But what happens when you grow up?…

Posted in Branding, Industrial Products Naming, Rotten Names

Brighter Naming anointed as a leading SMB naming firm

Posted on April 14, 2015 by Athol

Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…

Enjoying the new Castrol Edge

Posted on June 29, 2014 by Athol

I have often told people working for a company, that if they didn’t like the name or logo, there were only 3 choices available to them: Organize a program to evaluate and change it Live up to it Quit Usually…