On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out…
On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out…
Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…
I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever…
It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us…
Many an executive has said (or at least thought) that any old name will do since they have such great technology or such a great solution, or even such a great sales force? But what happens when you grow up?…
Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…
I have often told people working for a company, that if they didn’t like the name or logo, there were only 3 choices available to them: Organize a program to evaluate and change it Live up to it Quit Usually…