I have often told people working for a company, that if they didn’t like the name or logo, there were only 3 choices available to them: Organize a program to evaluate and change it Live up to it Quit Usually…
Blog Archives
New
brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:
|
Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What? July 2018: Sample processes from leading consultants June 2018: 10 steps to develop a process August 2016: How to select a naming agency. July 2016: How to get International Trademark protection. March 2016: You received a cease and desist letter. Now what? May 2015: How can one product line have many trademarks?
Our naming gurus follow and comment on current naming practices worldwide.
Share this page on LinkedIn:
See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
Join 
