Oct 2021: The devil is in the trademark details
Mar 2019:The Power and Value of a Trademark
Jan 2019:4 common branding mistakes
Oct 2018: You named it What?
July 2018: Sample processes from leading consultants
June 2018: 10 steps to develop a process
August 2016: How to select a naming agency.
Our naming gurus follow and comment on current naming practices worldwide.
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See his industry naming commentary (where he takes a critical look at names) via the blog on this site