Brand Names

Brandnames are the names that describe and stand for a brand. Of course, you all know that a brand is a promise. Or more specifically, a brand is a promise of an experience.

Your goods or services will become known as brand name goods when customers have enjoyed the experience and the marketplace will anoint you via recognition.

Engineers make devices. Marketeers make products. But brands are made in the mind of the consumer. The brand name is simply the shorthand used to describe this perception. Once earned it is very valuable, and you don’t want anyone watering it down with other naming confusion, so make sure your brand names, and would-be brand names, are all registered trademarks.

Brand names can be bought and sold, and in fact, a company’s brand equity is often worth a lot of money.

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Disclaimer: Brighter Naming is not licensed to provide legal advice. The information here is provided as an overview service only.

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site