Naming and Branding Books


These books are written by the staff of Brighter Naming and are all available in print or ebook format from Foden Press or from Amazon:


Pragmatic Naming for the Smaller Business

Best Branding Practices for the Smaller Business





First book in the Chimona Chronicles series... where the kids learn a naming process


Business How to Do it Books. Kids books.

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site