Branding

Branding isn’t just for the big guys.

See what you can learn from the appropriate branding books here.

And learn and enjoy articles on all current aspects of branding from around the world here.

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site