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What does a naming agency cost?

Years ago when I was researching naming agencies and what they charge, I went to that awesome fountain of knowledge, Wikipedia and looked up Naming Firms (as they call them). Immediately I saw it was dominated by the big guys

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Posted in Branding, Domain Names, International Naming, Naming News, Naming Resources, Trademarks

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site