Generated by All in One SEO v4.9.2, this is an llms.txt file, used by LLMs to index the site. # Brighter Naming® The Power of (R) - New Product Brand Names New Business Names ## Sitemaps - [XML Sitemap](https://www.brighternaming.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [News Blog](https://www.brighternaming.com/blog/) - A professional commentary on relevant naming news and branding directions around the world. See also www.nameawards.com for critic's rating of specific names. - [Why all those nameless NBI (Nothing But Initials) banks?](https://www.brighternaming.com/why-all-those-nameless-nbi-nothing-but-initials-banks/) - [The Cadillac Playbook: A Masterclass in Naming](https://www.brighternaming.com/the-cadillac-playbook-a-masterclass-in-naming/) - [Who Owns the Name and Trademark CoPilot?](https://www.brighternaming.com/who-owns-the-name-and-trademark-copilot/) - [Cracking the Code: Unveiling the Story Behind Chat-GPT](https://www.brighternaming.com/cracking-the-code-unveiling-the-story-behind-chat-gpt/) - [The Nvidia Narrative: How a Brand Redefined Graphics](https://www.brighternaming.com/the-nvidia-narrative-how-a-brand-redefined-graphics/) - [How Cool is that Name?](https://www.brighternaming.com/how-cool-is-that-name/) - [Brighter Summer 2012 News Bulletin](https://www.brighternaming.com/brighter-summer-2012-news-bulletin/) - [In the Spotlight: Zendaya's Name and Branding Journey](https://www.brighternaming.com/in-the-spotlight-zendayas-name-and-branding-journey/) - [Beyond Words: How Slogans and Taglines Enhance Your Brand's Messaging.](https://www.brighternaming.com/beyond-words-how-slogans-and-taglines-enhance-your-brands-messaging/) - [The Name Game: How Words Can Make or Break Your Product's Future.](https://www.brighternaming.com/the-name-game-how-words-can-make-or-break-your-products-future/) - [Beyond Algorithms: Why AI Falls Short in the Naming Game](https://www.brighternaming.com/beyond-algorithms-why-ai-falls-short-in-the-naming-game/) - [X-Twitter: One of greatest branding errors ever](https://www.brighternaming.com/x-twitter-one-of-greatest-branding-errors-ever/) - [Backwards Branding](https://www.brighternaming.com/backwards-branding/) - [A slogan inspires and focuses the team](https://www.brighternaming.com/a-slogan-inspires-and-focuses-the-team/) - [Taking a naming seat in the consumer realm](https://www.brighternaming.com/taking-a-naming-seat-in-the-consumer-realm/) - [Great Naming/Branding trick for local businesses](https://www.brighternaming.com/great-naming-branding-trick-for-local-businesses/) - [Our agency recognition in 2021](https://www.brighternaming.com/our-agency-recognition-in-2021/) - [Why Great Branding Relies on Great Leadership](https://www.brighternaming.com/why-great-branding-relies-on-great-leadership/) - [Why Businesses Need Consultants](https://www.brighternaming.com/why-businesses-need-consultants/) - [Metaverse is a great move for Zuckerberg](https://www.brighternaming.com/metaverse-is-a-great-move-for-zuckerberg/) - [The Top 10 Brighter Naming Differences](https://www.brighternaming.com/the-top-10-brighter-naming-differences/) - [The 2 most important factors when naming a product or service](https://www.brighternaming.com/the-2-most-important-factors-when-naming-a-product-or-service/) - [Some names are just so simple and right](https://www.brighternaming.com/some-names-are-just-so-simple-and-right/) - [QUDINI – queuing solution applications](https://www.brighternaming.com/qudini-queuing-solution-applications/) - [Astra Zeneca - Brand name background](https://www.brighternaming.com/astra-zeneca-brand-name-background/) - The history of the name Astra Zeneca for a pharmaceutical giant is used to illustrate a quick overview of the naming process. - [Of Country and Crackers](https://www.brighternaming.com/of-country-and-crackers/) - [A Virus by any other name ....](https://www.brighternaming.com/a-virus-by-any-other-name/) - [Great British brands of the 1800's](https://www.brighternaming.com/great-british-brands-of-the-1800s/) - Consumer marketing for longevity. Long lasting brands. Stories behind some of Britain's best loved brands. - [Trademarks can last a long, long time thanks to Mickey Mouse](https://www.brighternaming.com/trademarks-can-last-a-long-long-time-thanks-to-mickey-mouse/) - How to protect your trademark. How long is a registered trademark good for. What other rights does a trademark holder have? - [Great old British Brands from the 1700's that are still going strong](https://www.brighternaming.com/great-old-british-brands-from-the-1700s-that-are-still-going-strong/) - [Brands that grew out of adversity](https://www.brighternaming.com/brands-that-grew-out-of-adversity/) - What great brand names came from adversity of war or depressions and how did their names come about. What can we learn from them? - [Premade Packaged Pizza Names](https://www.brighternaming.com/premade-packaged-pizza-names/) - [Corona beer branding nightmare. Our suggestion.](https://www.brighternaming.com/corona-beer-branding-nightmare-our-suggestion/) - What do you do when a worldwide virus springs up and someone coops your major product and company name for it? What to do now? Suggestions here. - [This is not the way to create lasting branding prestige!](https://www.brighternaming.com/this-is-not-the-way-to-create-lasting-branding-prestige/) - [+ Names are often a -ve](https://www.brighternaming.com/names-are-often-a-ve/) - Why the proliferation of weak plus names and how they come about and what is the cure. - [When one letter is sufficient in compound names](https://www.brighternaming.com/when-one-letter-is-sufficient-in-compound-names/) - [Worldwide Trademark Clearance](https://www.brighternaming.com/worldwide-trademark-clearance/) - How do you find and check trademarks internationally? This is a great intro for all product and marketing managers trying to name their products or services. - [ibotta - What an awful name for a shopping app](https://www.brighternaming.com/ibotta-what-an-awful-name-for-a-shopping-app/) - Here is an example of a name that has gone right off the rails. Why did they make it so hard on themselves. - [Confusing drug names are alarming!](https://www.brighternaming.com/confusing-drug-names-are-alarming/) - [French Bee instead of French Blue - except in logo](https://www.brighternaming.com/french-bee-instead-of-french-blue-except-in-logo/) - [$12 million to get their own names back!](https://www.brighternaming.com/12-million-to-get-their-own-names-back/) - How Yosemite and its concessionaire had to pay $12 million to get back the trademark rights from their previous licensee. - [When S evolves as an empowered Z - Sandvoort to Zandvoort](https://www.brighternaming.com/when-s-evolves-as-an-empowered-z-sandvoort-to-zandvoort/) - [Acuspire makes Startup Grind's Top 50](https://www.brighternaming.com/acuspire-makes-startup-grinds-top-50/) - Proper trademark and incorporation clearance with an affordable high tech naming agency, - [A Tribute to James Burke](https://www.brighternaming.com/a-tribute-to-james-burke/) - [“I Think, Therefore I Yam…”](https://www.brighternaming.com/i-think-therefore-i-yam/) - [Son of Nomen Est Omen](https://www.brighternaming.com/son-of-nomen-est-omen/) - [How to Make Your Brand Image Consistent Across All Channels](https://www.brighternaming.com/how-to-make-your-brand-image-consistent-across-all-channels/) - [Name of the Week - Hello Sunshine](https://www.brighternaming.com/name-of-the-week-hello-sunshine/) - [“‘Amish’? I thought you said ‘Hamish’…”](https://www.brighternaming.com/amish-i-thought-you-said-hamish/) - [Name of the Week - Mail Chimp](https://www.brighternaming.com/name-of-the-week-mail-chimp/) - [Name of the Week - BIGSTCo](https://www.brighternaming.com/name-of-the-week-bigstco/) - [What a great name - Hint](https://www.brighternaming.com/what-a-great-name-hint/) - [Best Western - very disappointing brand identity makeover](https://www.brighternaming.com/best-western-very-disappointing-image-makeover/) - [It takes some spunk to name your company Splunk.](https://www.brighternaming.com/it-takes-some-spunk-to-name-your-company-splunk/) - [Inside Steve's Brain quotes me at length about iPod name](https://www.brighternaming.com/inside-steves-brain-quotes-me-at-length-about-ipod-name/) - [Patreon - Patrons for the Ages](https://www.brighternaming.com/patreon-patrons-for-the-ages/) - [When your brand logo has a nickname](https://www.brighternaming.com/when-your-logo-has-a-nickname-too/) - [Engineers and Scientists are People too.](https://www.brighternaming.com/engineers-and-scientists-are-people-too/) - [Brand quiz answers](https://www.brighternaming.com/brand-quiz-answers/) - Did you ace this little quiz on brand name origins? - [Family brand name quiz - while you eat and drive](https://www.brighternaming.com/family-brand-name-quiz-while-you-eat-and-drive/) - [An “-ify” Proposition](https://www.brighternaming.com/an-ify-proposition/) - [“Nomen Est Omen”? Uh, not always…](https://www.brighternaming.com/nomen-est-omen-uh-not-always/) - [Bad Arse Branding](https://www.brighternaming.com/bad-arse-branding/) - [When Good English is Bad English](https://www.brighternaming.com/when-good-english-is-bad-english/) - [When a V sounds like a W and a W sounds like V or Do as DU](https://www.brighternaming.com/when-a-v-sounds-like-a-w-and-a-w-sounds-like-v-or-do-as-du/) - [Nota releases Scrapbox with a flourish](https://www.brighternaming.com/nota-releases-scrapbox-with-a-flourish/) - [What's in a classical musical name?](https://www.brighternaming.com/whats-in-a-classical-musical-name/) - [Lyrica is a very musical name](https://www.brighternaming.com/lyrica-is-a-very-musical-name/) - Even very scientific products that require coined names can still run with names that are really smooth and roll off the tongue - [Loews vs Lowes vs Lows](https://www.brighternaming.com/loews-vs-lowes-vs-lows/) - How do same sounding names co-exist legally when trademarks are filed phonetically? - [Mooboo - The Best Bubble Tea for You](https://www.brighternaming.com/mooboo-the-best-bubble-tea-for-you/) - [TranQuini relaxes you just by the name](https://www.brighternaming.com/tranquini-relaxes-you-just-by-the-name/) - [Who owns that consumer brand?](https://www.brighternaming.com/who-owns-that-consumer-brand/) - Consumer food brands are owned by many different parents. And food brands are bought and sold but consumers stay loyal to the product brand. - [Just Watch Me - Fun name of the week](https://www.brighternaming.com/just-watch-me-fun-name-of-the-week/) - Wildlife jewelry naming services. - [Even AARP supports trademarking](https://www.brighternaming.com/even-aarp-supports-trademarking/) - Names and logos are protected by trademarks. Find a unique name with help of Brighter Naming that you are sure you can register. - [Why you need to register your trademark](https://www.brighternaming.com/why-you-need-to-register-your-trademark/) - Many people don't understand the powerful protection a brand name provides. See this article on protecting your name from the outset. - [Slick as a whistle pig](https://www.brighternaming.com/slick-as-a-whistle-pig/) - This blog references a very playful name for a very serious alcohol developer. - [New .club top level domain family starting to make sense](https://www.brighternaming.com/new-club-top-level-domain-family-starting-to-make-sense/) - See how .club domain owners can band together to promote their new web addresses and help spread the word about this fun new tLD. - [Aoptix's Insight in the News](https://www.brighternaming.com/aoptixs-insight-in-the-news/) - [Doing a double take on the awful Looxcie name](https://www.brighternaming.com/doing-a-double-take-on-the-awful-looxcie-name/) - The poor management of Looxcie must be sick of explaining this name everyday. Technology and video and audio products need a better solution this, even as we all fight for short domains. Alternative spelling is Looxie.. not much better. GoPro competitors. - [The Real Names of Hollywood Stars](https://www.brighternaming.com/the-real-names-of-hollywood-stars/) - [ICANN's big reveal day also reveals what did not happen with gTLD's](https://www.brighternaming.com/icanns-big-reveal-day-also-reveals-what-did-not-happen-with-gtlds/) - new top level domain names revealed today. - [Hello World of Namers and Naming](https://www.brighternaming.com/hello-world-of-naming/) - [American Express - Perfect name for a credit card](https://www.brighternaming.com/american-express-perfect-name-for-a-credit-card/) - naming financial instruments and companies, compared with naming shipping, transportation and freight forwarding businesses - [How to select a naming agency.](https://www.brighternaming.com/how-to-select-a-naming-agency/) - [Is Gnarly a positive or a strange name for wine?](https://www.brighternaming.com/is-gnarly-a-positive-or-strange-name-for-wine/) - [Is Trump Pence only worth Tuppence?](https://www.brighternaming.com/is-trump-pence-sure-only-worth-tuppence/) - it is fun to play with the candidate's names and see how smooth they are or not together. - [Oxymoron Names can be Powerful](https://www.brighternaming.com/oxymoron-names-can-be-powerful/) - Names with an oxymoron in them can be powerful for product and service naming - [Rules for race horse names are rules for your product names](https://www.brighternaming.com/rules-for-race-horse-names-are-rules-for-your-product-names/) - [How to name your solar company or products](https://www.brighternaming.com/how-to-name-your-solar-company-or-products/) - With the great proliferation of companies in, or entering into, the solar power industry, how will you find a unique brand name that is legally available and trademarkeable. - [A classy brand as soon as you hear the name.](https://www.brighternaming.com/a-classy-brand-as-soon-as-you-hear-the-name/) - Revere Academy illustrates how to make a good name into a great name - [How can you legally share a trademarked name?](https://www.brighternaming.com/how-can-you-legally-share-a-trademarked-name/) - [Where are the trademark police?](https://www.brighternaming.com/where-are-the-trademark-police/) - Who helps you protect your trademarks and brands? How can you help? - [eero gives me ear ache](https://www.brighternaming.com/eero-give-me-ear-ache/) - This is an analysis of one cool but awkward product name for high tech IOT home devices as all are soon connected to internet. - [Harbor Freight is a fine name for a tool company](https://www.brighternaming.com/harbor-freight-is-a-fine-name-for-a-tool-company/) - [Will Burger King become Burger & Hotdog King](https://www.brighternaming.com/will-burger-king-become-burger-hotdog-king/) - Descriptive vs Emotional or aspirational names in fast food, dining and restaurants. - [Most execs are doing naming ass backwards](https://www.brighternaming.com/most-execs-are-doing-naming-ass-backwards/) - Many business people do naming ass backwards. This short posting explains what is wrong with common naming methodologies. - [Google to learn Alphabet](https://www.brighternaming.com/google-to-learn-alphabet/) - [Wyndham is a great resort brand](https://www.brighternaming.com/wyndham-is-a-great-resort-brand/) - [Twilio name tries too hard](https://www.brighternaming.com/twilio-name-tries-too-hard/) - if you struggle with a name that can be a serious problem. - [Why is Pluto's moon named Charon?](https://www.brighternaming.com/why-is-plutos-moon-named-charon/) - Big technical scientific discoveries can also benefit from a nice simple friendly name, even if it is a nickname spelling and not originally known as an existing word. - [If it is not a Frisbee® it is a ???](https://www.brighternaming.com/if-it-is-not-a-frisbee-it-is-a/) - Some popular names are actually private registered trademarks. Frisbee is such an article - with an interesting name history and background. - [A123 Systems - Superb technology...any old name will do?](https://www.brighternaming.com/a123-systems-superb-technology-any-old-name-will-do/) - Can superb products get by with any old name? We still think not. - [SnapChat should snap tight](https://www.brighternaming.com/snapchat-should-snap-tight/) - Speaking to the press a new startup should surely coach a CEO on avoiding all the expletives his mother never told him were bad. - [SKYY is a great name and it is not for cloud-computing](https://www.brighternaming.com/skyy-is-a-great-name-and-it-is-not-for-cloud-computing/) - This quick review is a professional commentary on the great name SKYY, for vodka and not a cloud computing product, even though they were a San Francisco startup. - [Absolutdata forced to run from their own trademark application.](https://www.brighternaming.com/absolutdata-forced-to-run-from-their-own-trademark-application/) - [Smart and cool packaged food names like Late July](https://www.brighternaming.com/smart-and-cool-packaged-food-names-like-late-july/) - [Awkward name of the week](https://www.brighternaming.com/awkward-name-of-the-week/) - [Mooskys is the perfect name for a Mickey Mouse food snack](https://www.brighternaming.com/mooskys-is-the-perfect-name-for-a-mickey-mouse-food-snack/) - Using a famous brand name in a food snack product. - [Why Airbnb is a really cool, good name](https://www.brighternaming.com/why-airbnb-is-a-really-cool-good-name/) - [Great new wine name](https://www.brighternaming.com/great-new-wine-name/) - So many wines, so many names, how to make them all unique? - [GoPro has great name and matching taglines](https://www.brighternaming.com/gopro-has-great-name-and-matching-taglines/) - [Brighter Naming anointed as a leading SMB naming firm](https://www.brighternaming.com/brighter-naming-anointed-as-a-leading-smb-naming-firm/) - [Pono - The iPod for the serious audiofile](https://www.brighternaming.com/pono-the-ipod-for-the-serious-audiofile/) - Unique names free up trademark space and allow the brandmeister to create a unique identity and position for the new product line. - [Where will names come from in 2015?](https://www.brighternaming.com/where-will-names-come-from-in-2015/) - Every year the naming landscape varies slightly as the supply of regular English words is now almost fully depleted. These are some realistic predictions for the coming year. - [Attention grabbing names](https://www.brighternaming.com/attention-grabbing-names/) - [Fun drink names for the holidays](https://www.brighternaming.com/fun-drink-names-for-the-holidays/) - Unique names for alcohol, spirits, wines and other drinks and beverages needs a creative mind to satisfy legal needs and still create a consumer facing name. - [Names for the next sharing economy business](https://www.brighternaming.com/names-for-the-next-sharing-economy-business/) - A review of the new and recent old styles of naming popular social media sharing sites. The question is asked why they all suddenly tend to, and pigeon-hole themselves with descriptive names that are not easy to say. - [Airbnb is a great name even though it is shorthand.](https://www.brighternaming.com/airbnb-is-a-great-name-even-though-it-is-shorthand/) - Naming and branding of micro transaction sites - [H-P spinoff group to be called Compaq!](https://www.brighternaming.com/h-p-spinoff-group-to-be-called-compaq/) - [Is Uber a better brand name than Lyft?](https://www.brighternaming.com/is-uber-a-better-brand-name-than-lyft/) - [Must have New York address to get a .NYC domain](https://www.brighternaming.com/must-have-new-york-address-to-get-a-nyc-domain/) - [What's Fast, Free and has a Funny Name?](https://www.brighternaming.com/whats-fast-free-and-has-a-funny-name/) - [Voya - A Voyeur to take you on the Voyage of life?](https://www.brighternaming.com/voya-a-voyeur-to-take-you-on-the-voyage-of-life/) - Big company name changes. Preserves color scheme but what happened? - [Alibaba steals Wall St with brilliant, courageous name](https://www.brighternaming.com/alibaba-steals-wall-st-with-brilliant-courageous-name/) - [Naming Disaster on Inc 500 List](https://www.brighternaming.com/naming-disaster-on-inc-500-list/) - Two companies with the same name right adjacent to each other show why you need to get a more unique name and protect it properly with a trademark. - [Set of medical top level domains being released right now](https://www.brighternaming.com/set-of-medical-top-level-domains-being-released-right-now/) - [Sony gaming site goes down from lack of a simple renewal](https://www.brighternaming.com/sony-gaming-site-goes-down-from-lack-of-simple-renewal/) - [Where have all the vowels gone?](https://www.brighternaming.com/where-have-all-the-vowels-gone/) - As we dig ever deeper for creative new English-like words, many people are simply corrupting the spelling of an existing word. Which means when they say it they have to explain it. - [Longines - The French name for a Swiss Company](https://www.brighternaming.com/longines-the-french-name-for-a-swiss-company/) - [Enjoying the new Castrol Edge](https://www.brighternaming.com/getting-the-new-castrol-edge/) - [New .Partners domain should be fun](https://www.brighternaming.com/new-partners-domain-should-be-fun/) - [What The F*** would I do with a .wtf domain name?](https://www.brighternaming.com/what-the-f-would-i-do-with-a-wtf-domain-name/) - [Oh how we love Lolly Wolly Doodle](https://www.brighternaming.com/oh-how-we-love-lolly-wolly-doodle/) - This posting gives our gurus opinion of the magic clothing site taking Facebook ecommerce by storm, even as most others can barely find a shopping audience there. - [See how pronunciation changes when you spell it Flo Rida.](https://www.brighternaming.com/see-how-pronunciation-changes-when-you-spell-it-flo-rida/) - [The new domains are live. Does anyone care?](https://www.brighternaming.com/the-new-domains-are-live-does-anyone-care/) - [Coldwater Creek - R.I.P. but what a great name!](https://www.brighternaming.com/cold-water-creek-r-i-p-but-what-a-great-name/) - What happens to great names like Coldwater Creek when the company goes under? See this brief naming analysis on a great retail chain name. - [NSA is now the National Spy Agency](https://www.brighternaming.com/nsa-is-now-the-national-spy-agency/) - [Zello - now why didn't I think of that?](https://www.brighternaming.com/zello-now-why-didnt-i-think-of-that/) - [New airline names fly in all directions](https://www.brighternaming.com/new-airline-names-fly-in-all-directions/) - [EU Trademarks database gets a too friendly makeover](https://www.brighternaming.com/eu-trademarks-database-gets-a-too-friendly-makeover/) - This is an overview description of some of changes at the EU OHIM CTM trademark agency and trademark database coverage and directions and help as needed. - [Force Field Energy celebrates new name and brand on Wall St.](https://www.brighternaming.com/force-field-energy-celebrates-new-name-and-brand-on-wall-st/) - From SunSi to ForceField Energy is quite a positive name change, along with a much more lively and dynamic, colorful logo. Even public companies have to change their name and listing symbol sometimes, so why not make it into a great marketing event as well. - [Sochi is the name in the news this week](https://www.brighternaming.com/sochi-is-the-name-in-the-news-this-week/) - [Alorica is an interesting, non-Spanish name](https://www.brighternaming.com/alorica-is-an-interesting-non-spanish-name/) - [Super Bowl reminds us about Oreos: A great no-meaning name](https://www.brighternaming.com/super-bowl-reminds-us-about-oreos-a-great-no-meaning-name/) - What do you think of the Oreos name? What does it mean? Why is it so successful when it fails so many of the normal linguistic traits of a good name? - [The Name Game: Searchable, Clickable Titles](https://www.brighternaming.com/the-name-game-searchable-clickable-titles/) - [Rdio - Cryptic, Obvious, Better than Initials, But?](https://www.brighternaming.com/rdio-cryptic-obvious-better-than-initials-but/) - [Prediction: Crazy Domain Market to Collapse in 2014](https://www.brighternaming.com/prediction-crazy-domain-market-to-collapse-in-2014/) - [Gyazo Grows Like Crazy, even with Crazy Name](https://www.brighternaming.com/gyazo-grows-like-crazy-even-with-crazy-name/) - [When Do Americans Prefer Brand Name Products?](https://www.brighternaming.com/when-do-americans-prefer-brand-name-products/) - [Xbox One - Strange Name for 3rd Iteration](https://www.brighternaming.com/xbox-one-strange-name-for-3rd-iteration/) - [Freschetta is a Great Way to Say Fresh Pizza](https://www.brighternaming.com/freschetta-is-a-great-way-to-say-fresh-pizza/) - [Why is the Golden Gate Red? And Other Naming Questions.](https://www.brighternaming.com/why-is-the-golden-gate-red-and-other-naming-questions/) - The Golden Gate Bridge at the top end of San Francisco Peninsula is a well known landmark for the whole San Francisco Bay Area, home to many of the world's finest naming gurus, agencies and services. - [Eye-Fi is a Cute Catchy Name. Will it Endure?](https://www.brighternaming.com/eye-fi-is-a-cute-catchy-name-will-it-endure/) - In today's naming news we examine a sample of a short, cute and unusual name that brings a smile to your face. Shows that not all the good names and domains are taken. - [How Not to Name Your New Consulting Business](https://www.brighternaming.com/how-not-to-name-your-new-consulting-business/) - [White Hawk Software is a Great Security Software Name ](https://www.brighternaming.com/white-hawk-software-is-a-great-security-software-name/) - [.xyz is sure to be a DOA new domain moniker](https://www.brighternaming.com/xyz-is-sure-to-be-a-doa-new-domain-moniker/) - The nwe top level domains are coming and the owner of .xyz has been trumpeting how successful this domain will be. He has lined up NameJet to help him handle all the registrations - but we here at Brighter Naming doubt the wisdom of this move - even as we applaud all the new name monikers. - [Hear Athol speak at Silicon Valley Code Camp](https://www.brighternaming.com/hear-athol-speak-at-silicon-valley-code-camp/) - [Is Fiat entry to North America now a Fait Accompli?](https://www.brighternaming.com/is-fiat-entry-to-north-america-now-a-fait-accompli/) - Famous brand names, names from initials, why you should not use initials for the name of your business - [Regional Naming is Steeped in History and Folklore, but makes no sense.](https://www.brighternaming.com/regional-naming-is-steeped-in-history-and-folklore-but-makes-no-sense/) - [A $60 million bite out of Apple to keep the Apple name](https://www.brighternaming.com/a-60-million-bite-out-of-apple-to-keep-the-ipad-name/) - [Announcing name, logo and trademark package](https://www.brighternaming.com/announcing-name-logo-and-trademark-package/) - [Zuzax really is a place in New Mexico on famed Route 66](https://www.brighternaming.com/zuzax-really-is-a-place-in-new-mexico-on-famed-route-66/) - Creative place naming. Store naming, Power of a unique name. - [Freeway Names around San Francisco Bay](https://www.brighternaming.com/freeway-names-around-san-francisco-bay/) - [First Call for Silicon Valley Code Camp](https://www.brighternaming.com/first-call-for-silicon-valley-code-camp/) - [49ers to wear denim!](https://www.brighternaming.com/49ers-to-wear-denim/) - [Wavii becomes a Google company](https://www.brighternaming.com/wavii-becomes-a-google-company/) - Wavii from Seattle Washington is an example of why we work with small startups as today they became part of Google in Mountain View, California. - [Shorter Names don't get lost in Nothing But Initials hell](https://www.brighternaming.com/shorter-names-dont-get-lost-in-nothing-but-initials-hell/) - [Interesting names for home sites on the web](https://www.brighternaming.com/interesting-names-for-home-sites-on-the-web/) - [The crowded skies of cloud names](https://www.brighternaming.com/the-crowded-skies-of-cloud-names/) - [Strange Northern Names](https://www.brighternaming.com/strange-northern-names/) - [Indian place names for L.A. area too - finally](https://www.brighternaming.com/indian-place-names-for-l-a-area-too-finally/) - [Ambushed names are not to be supported](https://www.brighternaming.com/ambushed-names-are-not-to-be-supported/) - [Project Peanut Butter does very, very good work](https://www.brighternaming.com/project-peanut-butter-does-very-very-good-work/) - Great project name. Stolen product name. Product naming and branding - [LightSail - A Great New Name for Green Energy](https://www.brighternaming.com/lightsail-a-great-new-name-for-green-energy/) - How to name your new green energy company or business when there are only so many ways to say green power. Similarly with product brands and names. - [Last New Names Naming Call for 2012](https://www.brighternaming.com/last-new-names-naming-call-for-2012/) - New bussiness names, new company names and new product brand names are our specialty.. and now our process lets you still complete the project this year. Includes full national incorporation and international trademark checks - [Google off map and out of country](https://www.brighternaming.com/google-off-map-and-out-of-country/) - [Meet with us at Marketing Camp](https://www.brighternaming.com/meet-with-us-at-marketing-camp/) - [Battle of the bad names - More suggestions](https://www.brighternaming.com/battle-of-the-bad-names-more-suggestions/) - [Strange name is perfect for Halloween](https://www.brighternaming.com/strange-name-is-perfect-for-halloween/) - Branding News here tracks the strange and the unusual, usually with a graphic or video too. - [Talk about a refreshing moment!](https://www.brighternaming.com/talk-about-a-refreshing-moment/) - [From SkyScan to Bruker MicroCT ...why such a name change?](https://www.brighternaming.com/from-skyscan-to-bruker-microct-why-such-a-name-change/) - Head scratcher of a name change for top scientific company. - [Kate visits a Naughty School](https://www.brighternaming.com/kate-visits-a-naughty-school/) - [Join us at Silicon Valley Code Camp to find out what the .dot domain is going on](https://www.brighternaming.com/join-us-at-silicon-valley-code-camp-to-find-out-what-the-dot-domain-is-going-on/) - [What a PIG of a name](https://www.brighternaming.com/what-a-pig-of-a-name/) - [America's Cup not named after America (the continent)](https://www.brighternaming.com/americas-cup-not-named-after-america-the-continent/) - [Marketing Sherpa Posted our Fast Track or Lose Out article](https://www.brighternaming.com/marketing-sherpa-posted-our-fast-track-or-lose-out-article/) - [Wavii voted one of top websites of 2012](https://www.brighternaming.com/wavii-voted-one-of-top-websites-of-2012/) - Ideally suited names for tech products that cross over into consumer and business space - [Famous Name Changes: From dreft to Tide!](https://www.brighternaming.com/famous-name-changes-from-dreft-to-tide/) - [Solyndra name still in the news](https://www.brighternaming.com/solyndra-name-still-in-the-news/) - [Perfect Names for Sports People](https://www.brighternaming.com/perfect-names-for-sports-people/) - [Personal Branding - Literally nowadays](https://www.brighternaming.com/personal-branding-literally-nowadays/) - [Hello China - Please give us names we can pronounce](https://www.brighternaming.com/hello-china-please-give-us-names-we-can-pronounce/) - [Brighter Customers in Business Week News](https://www.brighternaming.com/brighter-customers-in-business-week-news/) - [Mobile](https://www.brighternaming.com/mobile/) - This page leads to Brighter Naming's mobile website which is a mini version for users on smart phones and pads. Still shows all the highlights of Brighter Naming Agency services. - [Technorati - great name, great blogging service](https://www.brighternaming.com/technorati-great-name-great-blogging-service/) - [Great Quote of the Day](https://www.brighternaming.com/great-quote-of-the-day/) - [Where the Dot are Domains going and other talks](https://www.brighternaming.com/where-the-dot-are-domains-going-and-other-talks/) - [All the older news](https://www.brighternaming.com/all-the-older-news/) ## Pages - [Bringing "Big Brand" Strategy to Your Business](https://www.brighternaming.com/) - Brighter Naming specializes in providing great business names, product names, brand names, company name worldwide at an affordable price. - [Other Bylines](https://www.brighternaming.com/taglines/other-bylines/) - Great copywriters can tell a good story or create a campaign that attracts attention. But to get the stickiness factor, you probably need a good campaign slogan or tagline. One that you can legally own and protect - so get some affordable professional help. - [Service Slogans](https://www.brighternaming.com/taglines/service-slogans/) - Unless you have a name that simply says it all, you may need a tagline or slogan to quickly, consistently position and promote your service business. It is an art and science for the wordsmith professionals. - [Book Titles, Movies, Screen Plays](https://www.brighternaming.com/names/book-titles-movies-screen-plays/) - [Property Naming](https://www.brighternaming.com/names/property-naming/) - Our professional naming services extend to naming buildings, developments, resorts and other properties. Plus we have helped a number of people with their book titles and have a lot of our own out, - [Brand Architecture](https://www.brighternaming.com/names/brand-architecture/) - Gives your business right brand architecture by using relevant brand name. We develop new product name or brand name for your business which suite to your parent brand name. - [Name a Startup](https://www.brighternaming.com/names/name-a-startup/) - Naming a startup, especially on a tight budget and small staff is different from naming an existing company or product line. Special attention is needed to brand directions. - [Instant Corp. Identity](https://www.brighternaming.com/name-development-process/instant-corp-identity/) - If you are a very visual thinker, or simply want to move fast in establishing your new company's look and feel or product brand trade dress, then see about Instant packages with legal checks. - [Hollywood/Celebrity Name Changes](https://www.brighternaming.com/namebase/hollywood-and-celebrity-name-changes/) - [Naming Project Pricing](https://www.brighternaming.com/namebase/articles/naming-project-pricing/) - [Contacts](https://www.brighternaming.com/contacts/) - Location, time, hours and territory covered by Brighter Naming around the world, with contact information. The high tech naming specialists. Partner info for India too. - [10 Unusual Sources of Inspiration for Naming Your Company](https://www.brighternaming.com/namebase/articles/10-unusual-sources-of-inspiration-for-naming-your-company/) - [Naming & Trademark Articles](https://www.brighternaming.com/namebase/articles/) - An extensive collections of articles and papers on matters concerning commercial business, product and service naming and branding. Compare and contrast with consumer branding. - [Ohio Company Registrations](https://www.brighternaming.com/resources/ohio-company-registrations/) - [Minnesota Company Registrations](https://www.brighternaming.com/resources/minnesota-company-registrations/) - How to register a business in the State of Minnesota and protect the name properly. From sole proprietor to big corporation. Also finding creative new names. - [Massachusetts Company Registrations](https://www.brighternaming.com/resources/massachusetts-company-registrations/) - There are millions of companies registered in Massachusetts, many simply at the county level. See how to register and use this site to for a creative new legal name. - [Arizona Company Registration](https://www.brighternaming.com/resources/arizona-company-registration/) - There are millions of companies in Arizona, many only registered at the county level. So use the Brighter Naming services to help you find a unique name that is available for usage and trademarking. - [Resources](https://www.brighternaming.com/resources/) - An extensive collection of resources for people naming and registering a new or existing business. All the state incorporation offices, all the major trademark offices worldwide, a complete set of documents on what are trademarks, etc. - [Trademark and I/P Societies](https://www.brighternaming.com/resources/trademark-and-ip-societies/) - [Branding Books](https://www.brighternaming.com/branding-books/) - [About the name "Athol"](https://www.brighternaming.com/background/about-the-name-athol/) - [Management](https://www.brighternaming.com/background/management/) - Complete background on Brighter Naming's principal and naming director. - [Books](https://www.brighternaming.com/resources/books/) - [Trademark Searches](https://www.brighternaming.com/names/trademark-searches/) - No new name is worth anything, and may be a big liability, if the name is already taken in your field. Save thousands of dollars in legal fees by having us do preliminary worldwide trademark and common law screening for your new names. - [California Company Registrations](https://www.brighternaming.com/resources/california-company-registrations/) - California has more companies than any other state in the USA and they all need a name. Only 20% or so are incorporated and registered at the state level. County reg for the rest. Are you unique and clear? - [Telecom, Industrial, Engineering](https://www.brighternaming.com/portfolio/telecom-industrial-engineering/) - Over the years Brighter Naming has used their scientific and technical expertise to develop a large portfolio of names for the industrial systems and infrastructure marketplaces. From components, tools, instruments, systems, companies, controllers to complete technologies, we have named them all. - [Domain Names for Sale](https://www.brighternaming.com/great-dot-com-domain-names/) - [Testimonials](https://www.brighternaming.com/testimonials/) - See what our clients have to say about the services and support of their naming and branding projects from Brighter Naming. Great endorsements. - [Where is Silicon Valley and how did it get its Name?](https://www.brighternaming.com/namebase/articles/where-is-silicon-valley/) - [You named it What?](https://www.brighternaming.com/namebase/you-named-it-what/) - [Naming Expertise](https://www.brighternaming.com/background/naming-expertise/) - Brighter Naming has naming experience in many (but not all) industries and fields. Our knowledge of these industries, combined with your specific business and product directions, allows us to custom tailor unique names rapidly - ones that will survive all legal checks. - [The devil is in the trademark details](https://www.brighternaming.com/namebase/articles/the-devil-is-in-the-trademark-details/) - [Naming Process](https://www.brighternaming.com/process/naming-process-2/) - Want to know how to name a new company or business with a proven creative process so as to minimize executive time and legal costs. Or experienced naming team have refined this process over the years so we can help you move fast or steadily and surely. - [The Brighter Name Generator](https://www.brighternaming.com/process/the-brighter-name-generator/) - Looking for great new names to choose from? Have you tried the crude computer name generators? Why not try a whiz at naming who can make up names quicker and better than a computer - [Name Critic Rates Panda Express](https://www.brighternaming.com/name-critic-rates-panda-express/) - [Name Critic](https://www.brighternaming.com/name-critic/) - What is your view of certain brand names, most of which are well known? Compare your opinion with that of our Name Critic and see if you agree. And how about the associated logo too? Is the company really trying or don't they care? - [History](https://www.brighternaming.com/background/history/) - Recently we celebrated our 10th anniversary. From small startups in Silicon Valley and around the country, to major corporations, we provide creative naming services for them all. After all, we were once a sole proprietor startup too. - [Consumer, Food, Fashion, Retail, Cosmetics](https://www.brighternaming.com/portfolio/consumer-food-fashion-retail/) - Find unique product name for your business that easily enhance your business online. Contact us for strong brand name which really attracts customers! - [Branding](https://www.brighternaming.com/branding/) - [Company Names](https://www.brighternaming.com/names/company-names/) - Find effective names for existing and startup business and improve your business sales and leads online. Call us today and get the new names for your business growth. - [Company Taglines](https://www.brighternaming.com/taglines/company-taglines/) - Make your business more popular and effective by using powerful taglines or slogans. Our experts help you to provide creative taglines for corporate business and services. - [Service Names](https://www.brighternaming.com/names/service-names/) - Find effective brand and service name for your business with our experts. We provide service or business name for small and big industries in worldwide. - [Product Names](https://www.brighternaming.com/names/product-names/) - Get unique name for your new product and brand and make your business more popular worldwide. We are expert to develop new products names for branding. - [Famous Taglines](https://www.brighternaming.com/taglines/famous-taglines/) - Well known and famous taglines, bylines, byelines, and slogans for companies or products. A brief summary of the best international slogans. - [Product Slogans](https://www.brighternaming.com/taglines/product-slogans/) - Great products and brands don't evolve by themselves. They result from carefully crafted messages, names and taglines or slogans. There is a real art and craft and methodology to creating good slogans for products. - [Consulting, Services, Legal](https://www.brighternaming.com/portfolio/consulting-services-legal/) - This portfolio page illustrates part of the naming work done by the naming consultants at Brighter Naming on naming other consulting services companies and startups, was well as names for service businesses and legal firms and products. - [Education, Non Profit, Government](https://www.brighternaming.com/portfolio/education-non-profit-government/) - Educational product and business names, as well as sports teams, products and technology and other non-profit agencies like home care, personal care and child care, they all need a name. See our extensive work in this area. - [Financial, Real Estate, Insurance, Construction](https://www.brighternaming.com/portfolio/financial-real-estate-construction/) - Take an expert advice for new name for big and small business. We will help you to find unique name and tagline for your business related to financial and real estate industries. - [Medical, Healthcare, Biotech](https://www.brighternaming.com/portfolio/medical-healthcare-biotech/) - Brighter Naming has extensive experience in branding products, company’s services, and herbicides in the healthcare, medical and biotech industries. - [Technical, Scientific, Software](https://www.brighternaming.com/portfolio/technical-scientific-software/) - Brighter Naming has extensive selection of technical, scientific and software name that enhance your business fast. Call us today for unique and brandable name for a high tech naming. - [Naming Emergency Process](https://www.brighternaming.com/process/naming-emergency-process/) - When there is a legal or marketing last minute problem before launch, or when a competing product beats you to a name, how do you react quickly and still have full legal clearance. For that we have an emergency naming process. - [Famous Brand Name Origins](https://www.brighternaming.com/namebase/famous-brand-name-origins/) - Behind every famous company or brand name there is a story. Here are some of the better known and more interesting ones. - [Unique Place Names](https://www.brighternaming.com/unique-place-names/) - [Full Brand Identity](https://www.brighternaming.com/process/full-brand-identity/) - [Names](https://www.brighternaming.com/names/) - [Process](https://www.brighternaming.com/process/) - [Sports, Travel, Accommodations](https://www.brighternaming.com/portfolio/sports-travel-accommodations/) - Help on naming your sports team or product, your travel site or services, your hotel, motel or resort, as well as other apartment or office or shopping complexes. - [Name Critic Rates Triscuit](https://www.brighternaming.com/name-critic/name-critic-rates-triscuit/) - [Name Critic rates Teavana](https://www.brighternaming.com/name-critic/name-critic-rates-teavana/) - Naming of drinks, consumer consumables, teas, coffees, sports drinks, branding food and drink products - [Name Critic Rates Airbnb](https://www.brighternaming.com/name-critic/name-critic-rates-airbnb/) - [International Trademark Offices](https://www.brighternaming.com/resources/international-trademark-offices/) - If you are checking your own names around the world for trademark clearance or usage, then this directory will make a great starting point. - [State Business Registrations](https://www.brighternaming.com/resources/state-business-registrations/) - In the USA, company incorporation, including LLC's and LLP's is at the state level through the various state business offices. There is no national registration, which is why a Federal Trade Mark is so important. Here are all the state business offices contacts. - [The Power and Value of a Trademark](https://www.brighternaming.com/namebase/articles/the-power-and-value-of-a-trademark/) - [4 Common Branding Mistakes](https://www.brighternaming.com/namebase/articles/4-common-branding-mistakes/) - [Name Critic rates Yahoo](https://www.brighternaming.com/name-critic/name-critic-rates-yahoo/) - A great name is about to be history. See the story behind it. - [Process Frameworks from Leading Consultants](https://www.brighternaming.com/namebase/articles/process-frameworks-from-leading-consultants/) - [10 Steps to develop your own consulting process](https://www.brighternaming.com/namebase/articles/10steps-to-develop-consulting-process/) - [Famous Business Name Changes](https://www.brighternaming.com/namebase/famous-business-and-product-name-changes/) - [Tagline Process](https://www.brighternaming.com/process/tagline-process/) - The days of creative tagline development with a simple brainstorming meeting are long gone. You need a more formal process with lots of input from professional wordsmith who have studied this field at length. - [Name Critic rates Java](https://www.brighternaming.com/name-critic/name-critic-rates-java/) - The naming critic has a great opinion of the name Java. - [Name Audit](https://www.brighternaming.com/process/name-audit-pro-opinion/) - Before you brand a new name, or before you change an old one, what is the problem? What is good and bad about your present name? What are the legal, language and marketing issues? - [Full Naming Portfolio](https://www.brighternaming.com/portfolio/full-naming-portfolio/) - This page shows a large part of our comprehensive naming portfolio, arranged in no particular order. From creative and edgy names, to conservative business and financial names, as well as service, product, utility, component and concept names. - [Mobile](https://www.brighternaming.com/mobile/) - [International, U.K., Canada, Mexico, Europe, Asia](https://www.brighternaming.com/portfolio/international-u-k-canada-mexico-europe/) - There are not many naming agencies that can truly address a global audience with an international naming team of well traveled naming consultants. But that is what it takes to do projects like these. - [Taglines](https://www.brighternaming.com/taglines/) - Promote your business with best taglines or slogans and make your business more profitable. We will help you to create effective taglines for branding your business. - [About the name Athol](https://www.brighternaming.com/background/about-athol/) - [Name Critic ranks NAIBT](https://www.brighternaming.com/name-critic/naibt-commercial/) - [Name Critic rates Athlon](https://www.brighternaming.com/name-critic/name-critic-rates-athlon/) - [Name Critic rates Windows Vista](https://www.brighternaming.com/name-critic/name-critic-rates-windows-vista/) - [Name Critic rates Qlikkit](https://www.brighternaming.com/name-critic/name-critic-rates-qlikkit/) - [How to select a naming agency](https://www.brighternaming.com/namebase/articles/how-to-select-a-naming-agency/) - [How do you get International Trademark protection?](https://www.brighternaming.com/namebase/articles/how-do-you-get-international-trademark-protection/) - How to do basic trademark checks worldwide before you call an international I/P lawyer. Shortcuts and tricks for the smart amateur or marketeer. - [Online Resources](https://www.brighternaming.com/resources/online-resources/) - [What Roles do Copyrights and Patents Play in Protecting Names?](https://www.brighternaming.com/namebase/articles/what-roles-do-copyrights-and-patents-play-in-protecting-names/) - Many people are mistaken as to how to protect their new product, service or brand names. This article teaches the proper role of copyrights and patents, and shows how the correct way to protect a names is actually via a trademark. - [International Trademark Classes](https://www.brighternaming.com/resources/international-trademark-classes/) - Use this summary to find under which International Trademark class you will need to search and file your proposed new name. - [Name Critic rates cisco](https://www.brighternaming.com/name-critic/name-critic-rates-cisco/) - Is the magic in this name simply the success of the company? Where does name come from and what does it stand for? - [Free Taglines](https://www.brighternaming.com/free-taglines/) - Summer special offer of matching strong appropriate taglines or slogans by out professional wordsmiths with all naming projects for summer - [You received a "cease and desist" letter. Now what?](https://www.brighternaming.com/namebase/articles/you-received-a-cease-and-desist-letter-now-what/) - trademark protection is a self policing system in most cases. You and your lawyer might send or receive cease and desist letters. Here is some basic advice on handling them. - [Name Critic rates Survey Monkey](https://www.brighternaming.com/name-critic/name-critic-rates-survey-monkey/) - name critic, name guru ratings, rating business names, picking a business name, having fun with branding - [One Product, Many Names](https://www.brighternaming.com/namebase/articles/one-product-many-names/) - [Partners & Affiliates](https://www.brighternaming.com/background/partners/) - Now you can offer naming services too, using us as your consulting gurus and legal trademark checkers. Offer your clients more of a complete branding package with the experience of namers who do only names, all day everyday, across most industries. - [Naming Videos](https://www.brighternaming.com/namebase/naming-videos/) - Educational and training brief videos on naming and trademarks, how to do it, hints and techniques, things to watch out for, student presentations, etc. - [Sports Franchise Name Changes](https://www.brighternaming.com/namebase/sports-franchise-name-changes/) - [Linguistics & Name Styles](https://www.brighternaming.com/namebase/linguistics/) - Different name styles and characteristics. How linguists work to help you find and explain a name and make sure you are not accidentally making any language or cultural blunders. - [NameBase](https://www.brighternaming.com/namebase/) - Articles, videos and example lists of all things naming. Learn about the styles, the famous changes, the language issues and many other articles on naming. - [Title Process](https://www.brighternaming.com/process/title-process/) - [Name Critic rates Alexa](https://www.brighternaming.com/name-critic/name-critic-rates-alexa/) - [Name Critic rates Rollerblade](https://www.brighternaming.com/name-critic/name-critic-rates-rollerblade/) - [Name Critic rates 50 Cabins](https://www.brighternaming.com/name-critic/name-critic-rates-50-cabins/) - [Name Critic rates Big Bertha](https://www.brighternaming.com/name-critic/name-critic-rates-big-bertha/) - [Name Critic rates Orbitz](https://www.brighternaming.com/name-critic/name-critic-rates-orbitz/) - [Name Critic rates Safari](https://www.brighternaming.com/name-critic/name-critic-rates-safari/) - [Name Critic rates Entelos](https://www.brighternaming.com/name-critic/name-critic-rates-entelos/) - [Name Critic rates Hickory Farms](https://www.brighternaming.com/name-critic/name-critic-rates-hickory-farms/) - [Name Critic rates Aviva](https://www.brighternaming.com/name-critic/name-critic-rates-aviva/) - [Name Critic rates Doostang](https://www.brighternaming.com/name-critic/name-critic-rates-doostang/) - [Name Critic rates Ebro](https://www.brighternaming.com/name-critic/name-critic-rates-ebro/) - [Name Critic rates Simply Health](https://www.brighternaming.com/name-critic/name-critic-rates-simply-health/) - [Name Critic rates Better Place](https://www.brighternaming.com/name-critic/name-critic-rates-better-place/) - [Name Critic rates Oxonica](https://www.brighternaming.com/name-critic/name-critic-rates-oxonica/) - [Name Critic rates Netflix](https://www.brighternaming.com/name-critic/name-critic-rates-netflix/) - [Name Critic rates Houston Texans](https://www.brighternaming.com/name-critic/name-critic-rates-houston-texans/) - [Name Critic rates Vidaroo](https://www.brighternaming.com/name-critic/name-critic-rates-vidaroo/) - [Name Critic rates Vonage](https://www.brighternaming.com/name-critic/name-critic-rates-vonage/) - [Name Critic rates TechCrunch](https://www.brighternaming.com/name-critic/name-critic-rates-techcrunch/) - [Name Critic rates Ortsbo](https://www.brighternaming.com/name-critic/name-critic-rates-ortsbo/) - [Name Critic rates Sony](https://www.brighternaming.com/name-critic/name-critic-rates-sony/) - [Name Critic rates Subway](https://www.brighternaming.com/name-critic/name-critic-rates-subway/) - [The Critic rates Insperity](https://www.brighternaming.com/name-critic/the-critic-rates-insperity/) - [Name Critic rates: Google+](https://www.brighternaming.com/name-critic/name-critic-rates-google-plus/) - [Name Critic rates Skype](https://www.brighternaming.com/name-critic/name-critic-rates-skype/) - [Name Critic rates Pinterest](https://www.brighternaming.com/name-critic/name-critic-rates-pinterest/) - [Name Critic rates Etsy](https://www.brighternaming.com/name-critic/name-critic-rates-etsy/) - Good names can become boring logos. - [Name Critic rates Kindle Fire](https://www.brighternaming.com/name-critic/name-critic-rates-kindle-fire/) - The new Kindle Fire ebook reader from Amazon is an example of a great modern name that really helps marketing cut through the noise. - [Conference and Expo Naming](https://www.brighternaming.com/namebase/conference-and-expo-naming/) - There are thousands of people related events and gatherings nowadays and they all need a name so you can invite the prospective exhibitors and attendees. Plus you want them to remember the show name and pass it along to friends and colleagues. So why does it have such a long name? Is the name unique? Is the name protectable? - [Portfolio](https://www.brighternaming.com/portfolio/) - [Review Us](https://www.brighternaming.com/review-us/) - Select a naming agency or consultant based on both their results and how easy they were to work with. Here is where to review this agency and their international work. - [Illinois Company Registrations](https://www.brighternaming.com/resources/illinois-company-registrations/) - There are millions of companies registered in Illinois at both the state and county level. How will you create a great new name that is unique and available? - [Colorado Company Registrations](https://www.brighternaming.com/resources/colorado-company-registrations/) - There are many new businesses registered each year in Colorado, at both state and county level. How do you find a unique new name for your company? Get help here. - [Texas Company Registrations](https://www.brighternaming.com/resources/texas-company-registrations/) - Businesses in Texas are registered at the county level (for small DBA's) and incorporated at the State Level. - [Ohio Company Registrations](https://www.brighternaming.com/ohio-company-registrations/) - [Utah Company Registrations](https://www.brighternaming.com/resources/utah-company-registrations/) - [Predictions for 2014 and Free Offers](https://www.brighternaming.com/namebase/articles/predictions-for-2014-and-free-offers/) - [BrandNameAwards](https://www.brighternaming.com/brandnameawards/) - [Name Development Process](https://www.brighternaming.com/name-development-process/) - Good new and available names are hard to find nowadays unless you have a proven product naming process and experience creating good names for a new company. - [How to Register Your New Company](https://www.brighternaming.com/resources/how-to-register-your-new-company/) - [U.S. Patent and Trademark Offices](https://www.brighternaming.com/resources/u-s-patent-and-trademark-offices/) - [Phonetics](https://www.brighternaming.com/namebase/phonetics/) - Phonetics is the study of the sound of words in a given language or dialect. It is vitally important in the world of naming for commercial products since word of mouth is still the most dominant way business users refer to companies and consumers to products. English is by far the most complex language for phonetical spellings and pronunciations, but that also provides professional linguists and verbal branding specialists the most leeway to work with. - [International, National and Regional Name Styles](https://www.brighternaming.com/namebase/articles/international-national-and-regional-name-styles/) - Good naming agencies use male and female, US and Canadian and European based so as to not fall into any regional naming traps or slang. That is how great new brand names are developed and how they are checked. Plus reference to existing major brands in a known market may help with positioning and placement. - [Trademark Lawyers](https://www.brighternaming.com/resources/trademark-lawyers/) - [Best Naming Practices](https://www.brighternaming.com/best-naming-practices/) - [The Right Names Go Down in History](https://www.brighternaming.com/namebase/articles/the-right-names-go-down-in-history/) - [Planning for All the New Domain Names](https://www.brighternaming.com/namebase/articles/planning-for-all-the-new-domain-names/) - Some specific advice on simple practical things your company and marketing departments can do to plan and prepare for all the new .gTLDs coming in the next 12 months - and beyond. Immediate checking and action you need to take. - [Protecting your New Product or Service Name](https://www.brighternaming.com/namebase/articles/protecting-your-new-product-or-service-name/) - [Background](https://www.brighternaming.com/background/) - [NameAwards](https://www.brighternaming.com/nameawards/) - [Creativity](https://www.brighternaming.com/resources/creativity/) - [Big Brand Name Origins](https://www.brighternaming.com/namebase/articles/big-brand-name-origins/) - [Brands of Emotion](https://www.brighternaming.com/namebase/articles/brands-of-emotion/) - [Diamonds in the Rough](https://www.brighternaming.com/namebase/articles/diamonds-in-the-rough/) - [Measuring Your Brand Touchpoints](https://www.brighternaming.com/namebase/articles/measuring-brand-touchpoints/) - [What makes a name Cool?](https://www.brighternaming.com/namebase/articles/what-makes-a-name-cool/) - [Nothing But Initials. Lost in the Alphabet Soup.](https://www.brighternaming.com/namebase/articles/nothing-but-initials/) - [Creating New Business Names](https://www.brighternaming.com/namebase/articles/creating-new-business-names/) - [A Name Is Not A Brand](https://www.brighternaming.com/namebase/articles/a-name-is-not-a-brand/) - [Do Name Generators Work?](https://www.brighternaming.com/namebase/articles/do-name-generators-work/) - [Why a Name Costs Ten Times More Than a Logo](https://www.brighternaming.com/namebase/articles/why-a-name-costs-ten-times-more-than-a-logo/) - [Market Research can ruin any Good New U.S. Name.](https://www.brighternaming.com/namebase/articles/market-research-can-ruin-any-new-name/) - [The Difference between a Name and a Brand](https://www.brighternaming.com/namebase/articles/the-difference-between-a-name-and-a-brand/) - [When to Change a Name.](https://www.brighternaming.com/namebase/articles/when-to-change-a-name/) - [Pragmatic Naming: Full Product Name Development](https://www.brighternaming.com/namebase/articles/pragmatic-naming-full-product-name-development/) - What are you going to call your new baby? You named it what? How do you know that is not someone's trademark? Avoid the dreaded cease and desist. Name it properly from the beginning. - [Back to Basics: The Communications Pyramid](https://www.brighternaming.com/namebase/articles/the-communications-pyramid/) - [Software Product Naming Challenges](https://www.brighternaming.com/namebase/articles/software-product-naming-challenges/) - [WOM: Word of Mouth (or Mouse) Branding](https://www.brighternaming.com/namebase/articles/word-of-mouth-branding/) - [Top 10 Characteristics That Make Names Memorable](https://www.brighternaming.com/namebase/articles/top-10-characteristicsfor-great-names/) - [Top 10 Characteristics of a Good Name](https://www.brighternaming.com/namebase/articles/top-10-characteristics-of-a-good-name/) - [Ambushing Famous Name Roots](https://www.brighternaming.com/namebase/articles/ambushing-famous-name-roots/) - [Why your name should NOT be front of the alphabet](https://www.brighternaming.com/namebase/articles/name-not-front-alphabet/) - [Saving Money with a Naming Agency](https://www.brighternaming.com/namebase/articles/saving-money-with-a-naming-agency/) - [I Have a New Company Name. Now What?](https://www.brighternaming.com/namebase/articles/i-have-a-new-company-name-now-what/) - [The Name Effect](https://www.brighternaming.com/namebase/articles/the-name-effect/) - [Naming Biases and Influences](https://www.brighternaming.com/namebase/articles/naming-biases-and-influences/) - [9 Steps to File for Your Own Registered Trademark](https://www.brighternaming.com/namebase/articles/9-steps-to-file-for-your-own-registered-trademark/) - [Trademark vs Tradename](https://www.brighternaming.com/namebase/articles/trademark-vs-tradename/) - [Where are the Trademark Police?](https://www.brighternaming.com/namebase/articles/where-are-the-trademark-police/) - [What is a Brand and Brand Development?](https://www.brighternaming.com/namebase/articles/brand-development/) - [Why Naming is like the Drug Discovery Process](https://www.brighternaming.com/namebase/articles/why-naming-is-like-the-drug-discovery-process/) - [Naming during a Merger or Acquisition](https://www.brighternaming.com/namebase/articles/naming-merger-or-acquisition/) - [Having Fun with Place Nicknames](https://www.brighternaming.com/namebase/articles/having-fun-with-place-nicknames/) - [Brand Basics for the Little Guy](https://www.brighternaming.com/namebase/articles/brand-basics-for-the-little-guy/) - [Top 10 ways to find a free .com name](https://www.brighternaming.com/namebase/articles/top-10-ways-to-find-a-free-com-name/) - The art and science of finding free domain names where the paramount thing today is to be unique. But this will also give you a unique name to brand for your company or product. - [Does your brand have a high thread count?](https://www.brighternaming.com/namebase/articles/does-your-brand-have-a-high-threadcount/) - qualipimujuf - [Want to be heard? Break from the herd.](https://www.brighternaming.com/namebase/articles/want-to-be-heard-break-from-the-herd/) - [Naming Protection via Incorporation](https://www.brighternaming.com/namebase/articles/naming-protection-via-incorporation/) - [A Small Business Branding Case Study](https://www.brighternaming.com/namebase/articles/a-small-business-branding-case-study/) - Even a small business can slowly develop a brand without much specific effort.. as long as you understand consistency - [Servicemarks](https://www.brighternaming.com/resources/servicemarks/) - Services vs trademarks vs registered trademarks. Which is which and when do you use the right one? - [Trademarks](https://www.brighternaming.com/resources/trademarks/) - [Public Relations](https://www.brighternaming.com/resources/public-relations/) - [Name Critic rates Lucerne](https://www.brighternaming.com/name-critic/name-critic-rates-lucerne/) - [Name Critic rates Larry King](https://www.brighternaming.com/name-critic/name-critic-rates-larry-king/) - [Name Critic rates Polo](https://www.brighternaming.com/name-critic/name-critic-rates-polo/) - [Tradenames](https://www.brighternaming.com/resources/tradenames/) - [Name Critic rates Aquafina](https://www.brighternaming.com/name-critic/name-critic-rates-aquafina/) - [Name Critic rates MCI](https://www.brighternaming.com/name-critic/name-critic-rates-mci/) - [Name Critic rates Silitech](https://www.brighternaming.com/name-critic/name-critic-rates-silitech/) - [Brand Names](https://www.brighternaming.com/resources/brand-names/) - [Name Critic rates Citrine](https://www.brighternaming.com/name-critic/name-critic-rates-citrine/) - [Name Critic rates PlayStation](https://www.brighternaming.com/name-critic/name-critic-rates-playstation/) - [Canadian Business and Trademark Registration](https://www.brighternaming.com/resources/canadian-business-and-trademark-registration/) - [Name Critic rates Solaicx](https://www.brighternaming.com/name-critic/name-critic-rates-solaicx/) - [Branding Resources](https://www.brighternaming.com/resources/branding-resources/) - [Name Critic rates SonicBlue](https://www.brighternaming.com/name-critic/name-critic-rates-sonicblue/) - [Name Critic rates Centrino](https://www.brighternaming.com/name-critic/name-critic-rates-centrino/) - [Name Critic rates The Siamese Kitchen](https://www.brighternaming.com/name-critic/name-critic-rates-the-siamese-kitchen/) - [Name Critic rates VIIV](https://www.brighternaming.com/name-critic/name-critic-rates-viiv/) - [Name Critic rates Plug & Play](https://www.brighternaming.com/name-critic/name-critic-rates-plug-play/) - [Common Law Marks and Rights](https://www.brighternaming.com/resources/common-law-marks-and-rights/) - [Name Critic rates Cingular](https://www.brighternaming.com/name-critic/name-critic-rates-cingular/) - [Name Critic rates Rainbow Nation](https://www.brighternaming.com/name-critic/name-critic-rates-rainbow-nation/) - [Name Critic rates Zune](https://www.brighternaming.com/name-critic/name-critic-rates-zune/) - [Name Critic rates Fusion](https://www.brighternaming.com/name-critic/name-critic-rates-fusion/) - [Name Critic rates Freemark Abbey](https://www.brighternaming.com/name-critic/name-critic-rates-freemark-abbey/) - [Name Critic rates Briefing.com](https://www.brighternaming.com/name-critic/name-critic-rates-briefing-com/) - [Name Critic rates Mercedes](https://www.brighternaming.com/name-critic/name-critic-rates-mercedes/) - [Name Critic rates Q-tips](https://www.brighternaming.com/name-critic/name-critic-rates-q-tips/) - [Name Critic rates Cayenne](https://www.brighternaming.com/name-critic/name-critic-rates-cayenne/) - [Name Critic rates Renesas](https://www.brighternaming.com/name-critic/name-critic-rates-renesas/) - [Name Critic rates Quiznos](https://www.brighternaming.com/name-critic/name-critic-rates-quiznos/) - [Name Critic rates Hynix](https://www.brighternaming.com/name-critic/name-critic-rates-hynix/) - [Name Critic rates Cingular](https://www.brighternaming.com/name-critic/name-critic-rates-cingular-2/) - [Name Critic rates Acteva](https://www.brighternaming.com/name-critic/name-critic-rates-acteva/) - [Name Critic rates Accenture](https://www.brighternaming.com/name-critic/name-critic-rates-accenture/) - [Name Critic rates Enron](https://www.brighternaming.com/name-critic/name-critic-rates-enron-2/) - [Name Critic rates Chiasso](https://www.brighternaming.com/name-critic/name-critic-rates-chiasso/) - [Name Critic rates Verizon](https://www.brighternaming.com/name-critic/name-critic-rates-verizon/) - [Name Critic rates Compaq](https://www.brighternaming.com/name-critic/name-critic-rates-compaq/) - [Name Critic rates Nokia](https://www.brighternaming.com/name-critic/name-critic-rates-nokia/) - [Name Critic rates Escalade](https://www.brighternaming.com/name-critic/name-critic-rates-escalade/) - [Name Critic rates Xbox](https://www.brighternaming.com/name-critic/name-critic-rates-xbox/) - [Name Critic rates Rogaine](https://www.brighternaming.com/name-critic/name-critic-rates-rogaine/) - [Name Critic rates Avaya](https://www.brighternaming.com/name-critic/name-critic-rates-avaya/) - [Name Critic rates Kinkos](https://www.brighternaming.com/name-critic/name-critic-rates-kinkos/) - [Name Critic rates Sprint](https://www.brighternaming.com/name-critic/name-critic-rates-sprint/) - [Name Critic rates Google](https://www.brighternaming.com/name-critic/name-critic-rates-google-2/) - [Name Critic rates ING](https://www.brighternaming.com/name-critic/name-critic-rates-ing/) - [Name Critic rates DaSani](https://www.brighternaming.com/name-critic/name-critic-rates-dasani/) - [Name Critic rates Bearing Point](https://www.brighternaming.com/name-critic/name-critic-rates-bearing-point/) - [Name Critic rates TiVo](https://www.brighternaming.com/name-critic/name-critic-rates-tivo/) - [Name Critic rates Pilot](https://www.brighternaming.com/name-critic/name-critic-rates-pilot/) - [Name Critic rates Brinks](https://www.brighternaming.com/name-critic/name-critic-rates-brinks/) - [Name Critic rates Prius](https://www.brighternaming.com/name-critic/name-critic-rates-prius/) - [Name Critic rates Lego](https://www.brighternaming.com/name-critic/name-critic-rates-lego/) - [Name Critic rates Ejasent](https://www.brighternaming.com/name-critic/name-critic-rates-ejasent/) - [Name Critic rates Ted](https://www.brighternaming.com/name-critic/name-critic-rates-ted/) - [Name Critic rates John Wayne](https://www.brighternaming.com/name-critic/name-critic-rates-john-wayne/) - [Name Critic rates Clinique](https://www.brighternaming.com/name-critic/name-critic-rates-clinique/) - [Name Critic rates Napster](https://www.brighternaming.com/name-critic/name-critic-rates-napster/) - [Name Critic rates Magnum](https://www.brighternaming.com/name-critic/name-critic-rates-magnum/) - [Name Critic rates Cialis](https://www.brighternaming.com/name-critic/name-critic-rates-cialis/) - [Name Critic rates TIAA CREF](https://www.brighternaming.com/name-critic/name-critic-rates-tiaa-cref/) - [Name Critic rates Snap2O](https://www.brighternaming.com/name-critic/name-critic-rates-snap2o/) - [Name Critic rates YA Tittle](https://www.brighternaming.com/name-critic/name-critic-rates-ya-tittle/) - [Name Critic rates Genentech](https://www.brighternaming.com/name-critic/name-critic-rates-genentech/) - [Name Critic rates Cascadia](https://www.brighternaming.com/name-critic/name-critic-rates-cascadia/) - [Name Critic rates Craigslist](https://www.brighternaming.com/name-critic/name-critic-rates-craigslist/) - [Name Critic rates Restoration Hardware](https://www.brighternaming.com/name-critic/name-critic-rates-restoration-hardware/) - [Name Critic rates Tivoli](https://www.brighternaming.com/name-critic/name-critic-rates-tivoli/) - [Name Critic rates Birdie](https://www.brighternaming.com/name-critic/name-critic-rates-birdie/) - [Name Critic rates Morningstar](https://www.brighternaming.com/name-critic/name-critic-rates-morningstar/) - [Name Critic rates Nuasis](https://www.brighternaming.com/name-critic/name-critic-rates-nuasis/) - [Name Critic rates Verigy](https://www.brighternaming.com/name-critic/name-critic-rates-verigy/) - [Name Critic rates RAZR](https://www.brighternaming.com/name-critic/name-critic-rates-razr/) - [Name Critic rates iPod](https://www.brighternaming.com/name-critic/name-critic-rates-ipod/) - [Name Critic rates Wii](https://www.brighternaming.com/name-critic/name-critic-rates-wii/) - [Name Critic rates Orkut](https://www.brighternaming.com/name-critic/name-critic-rates-orkut/) - [Name Critic rates Chocolate](https://www.brighternaming.com/name-critic/name-critic-rates-chocolate/) - [Name Critic rates Ubuntu](https://www.brighternaming.com/name-critic/name-critic-rates-ubuntu/) - [Name Critic rates Agloco](https://www.brighternaming.com/name-critic/name-critic-rates-agloco/) - [Name Critic rates Novella](https://www.brighternaming.com/name-critic/name-critic-rates-novella/) - [Name Critic rates Hakia](https://www.brighternaming.com/name-critic/name-critic-rates-hakia/) - [Name Critic rates Astia](https://www.brighternaming.com/name-critic/name-critic-rates-astia/) - [Name Critic rates Stumble Upon](https://www.brighternaming.com/name-critic/name-critic-rates-stumble-upon/) - [Name Critic rates Zara](https://www.brighternaming.com/name-critic/name-critic-rates-zara/) - [Name Critic rates Tesla](https://www.brighternaming.com/name-critic/name-critic-rates-tesla/) - [Name Critic rates Firefox](https://www.brighternaming.com/name-critic/name-critic-rates-firefox/) - [Name Critic rates GoDaddy](https://www.brighternaming.com/name-critic/name-critic-rates-godaddy/) - [Name Critic rates Fandango](https://www.brighternaming.com/name-critic/name-critic-rates-fandango/) - [Name Critic rates Bento](https://www.brighternaming.com/name-critic/name-critic-rates-bento/) - [Name Critic rates Positive Electric](https://www.brighternaming.com/name-critic/name-critic-rates-positive-electric/) - [Name Critic rates Twitter](https://www.brighternaming.com/name-critic/name-critic-rates-twitter/) - [Registered Trademarks](https://www.brighternaming.com/resources/registered-trademarks/) - [Name and Tagline Jokes](https://www.brighternaming.com/resources/name-and-tagline-jokes/) - [Patents](https://www.brighternaming.com/resources/patents/) - [Copyrights](https://www.brighternaming.com/resources/copyrights/) - [Market Research](https://www.brighternaming.com/resources/market-research/) - [Common Law Rights](https://www.brighternaming.com/resources/common-law-rights/) - [test](https://www.brighternaming.com/test/) - [Legal](https://www.brighternaming.com/legal/) - trademark checks, name checking, domain checks, state incorporation checks, Canada names, UK name checks. ## Categories - [Uncategorized](https://www.brighternaming.com/category/uncategorized/) - [Naming Resources](https://www.brighternaming.com/category/naming-resources/) - [Naming News](https://www.brighternaming.com/category/naming-news/) - [Naming Education](https://www.brighternaming.com/category/naming-education/) - [Wine Names](https://www.brighternaming.com/category/wine-names/) - [Famous Quotes](https://www.brighternaming.com/category/famous-quotes/) - [Domain Names](https://www.brighternaming.com/category/domain-names/) - [People Names](https://www.brighternaming.com/category/people-names/) - [Biotech Naming](https://www.brighternaming.com/category/biotech-naming/) - [Branding](https://www.brighternaming.com/category/branding/) - [Trademarks](https://www.brighternaming.com/category/trademarks/) - [Name Origins](https://www.brighternaming.com/category/name-origins/) - [Technology Names](https://www.brighternaming.com/category/technology-names/) - [Name Changes](https://www.brighternaming.com/category/name-changes/) - [Strange Names](https://www.brighternaming.com/category/strange-names/) - [Public Site Naming](https://www.brighternaming.com/category/public-site-naming/) - [Food Names](https://www.brighternaming.com/category/food-names/) - [Sports Naming](https://www.brighternaming.com/category/sports-naming/) - [Consumer Goods](https://www.brighternaming.com/category/consumer-goods/) - [Industrial Products Naming](https://www.brighternaming.com/category/industrial-products-naming/) - [Rotten Names](https://www.brighternaming.com/category/rotten-names/) - [Hospitality & Travel](https://www.brighternaming.com/category/hospitality-travel/) - [International Naming](https://www.brighternaming.com/category/international-naming/) - [Retail](https://www.brighternaming.com/category/retail/) - [Transportation](https://www.brighternaming.com/category/transportation/) - [Drinks](https://www.brighternaming.com/category/drinks/) - [Space Technology](https://www.brighternaming.com/category/space-technology/) - [Sustainable Brand Names](https://www.brighternaming.com/category/sustainable-brand-names/) - [Slogans/Taglines](https://www.brighternaming.com/category/slogans-taglines/) - [AI](https://www.brighternaming.com/category/ai/) - [Software Product Naming](https://www.brighternaming.com/category/software-product-naming/) - [Financial Services Naming](https://www.brighternaming.com/category/financial-services-naming/) - [Product Family Naming](https://www.brighternaming.com/category/product-family-naming/) ## Tags - [new domain names](https://www.brighternaming.com/tag/new-domain-names/) - [gTLD's](https://www.brighternaming.com/tag/gtlds/) - [Creative Naming](https://www.brighternaming.com/tag/creative-naming/) - [Naming resources](https://www.brighternaming.com/tag/naming-resources-2/) - [domain protection](https://www.brighternaming.com/tag/domain-protection/) - [biotech naming](https://www.brighternaming.com/tag/biotech-naming-2/) - [medical and healthcare naming](https://www.brighternaming.com/tag/medical-and-healthcare-naming/) - [#scientificnaming](https://www.brighternaming.com/tag/scientificnaming/) - [naming agency](https://www.brighternaming.com/tag/naming-agency/) - [naming consultants](https://www.brighternaming.com/tag/naming-consultants/) - [trademarking](https://www.brighternaming.com/tag/trademarking/) - [food naming](https://www.brighternaming.com/tag/food-naming/) - [naming ideation](https://www.brighternaming.com/tag/naming-ideation/) - [naming dinks](https://www.brighternaming.com/tag/naming-dinks/) - [Retail](https://www.brighternaming.com/tag/retail/) - [Transportation](https://www.brighternaming.com/tag/transportation/) - [Blog Names](https://www.brighternaming.com/tag/blog-names/) - [drinks](https://www.brighternaming.com/tag/drinks/) - [Space technology Names](https://www.brighternaming.com/tag/space-technology-names/) - [Name of the Week](https://www.brighternaming.com/tag/name-of-the-week/) - [#productnaming](https://www.brighternaming.com/tag/productnaming/) - [#branding](https://www.brighternaming.com/tag/branding/) - [#naming](https://www.brighternaming.com/tag/naming/) - [#branding #beer names](https://www.brighternaming.com/tag/branding-beer-names/) - [Popular food names](https://www.brighternaming.com/tag/popular-food-names/) - [packaged good names](https://www.brighternaming.com/tag/packaged-good-names/) - [#foodbranding](https://www.brighternaming.com/tag/foodbranding/) - [toy name](https://www.brighternaming.com/tag/toy-name/) - [character naming](https://www.brighternaming.com/tag/character-naming/) - [british branding](https://www.brighternaming.com/tag/british-branding/) - [cost of naming consultant](https://www.brighternaming.com/tag/cost-of-naming-consultant/) - [virus drug naming](https://www.brighternaming.com/tag/virus-drug-naming/) - [food naming help](https://www.brighternaming.com/tag/food-naming-help/) - [snack food branding](https://www.brighternaming.com/tag/snack-food-branding/) - [Consumer Products Naming](https://www.brighternaming.com/tag/consumer-products-naming/) - [AI Naming](https://www.brighternaming.com/tag/ai-naming/) - [Product Naming](https://www.brighternaming.com/tag/product-naming/) - [Sticky Names](https://www.brighternaming.com/tag/sticky-names/)