Zuzax really is a place in New Mexico on famed Route 66

Route66NMI recently returned from a road trip to Texas and came back along Hwy 40 that parallels (or actually is) the old famed Route 66 that so many pioneers took to discover the West. Apart from long, boring freeways in summer heat, I can say that in three days I discovered three things of interest:

  • A town called Zuzax
  • A whole downtown making Indian jewelry in Gallup
  • The Meteor Crater

Yes, there really is a town/area called Zuzax. Apparently a curio shop keeper once made up the name to attract attention, though he often told visitors it was named after the Zuzax Indian tribe.

I was happy to get lost briefly in a good stop over town called Gallup – where there are more Indian jewelers on the main strip than you can imagine surviving. In fact a complete industry, with designers, silversmiths, wholesalers, retailers and component suppliers. And I thought I saw a lot of turquoise jewelry elsewhere in my travels. Wow. Here the costs are low and obviously the talent exists, though a number were advertising silversmith jobs. Is this where the Gallup Poll gets its name? I rather doubt it.

OLYMPUS DIGITAL CAMERAFinally, and of no name interest at all, Meteor Crater really is impressive and a great break from boring freeway travel. Glad I made the impulsive stop for this and many other pictures. To think the real moon landing astronauts actually trained here is mind blowing. Plus they have a great mineral and fossil museum store.

Posted in Name Origins, Naming Education, Naming News, Public Site Naming, Strange Names

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site