Zello – now why didn’t I think of that?

ZelloLogoThis morning I am kicking myself twice. Once for not thinking of the name Zello long ago, despite the fact I have rated and promoted the name Zillow for real estate, and even sold clients names like Zymmetry. Secondly for not thinking (nor at least following through) on the implementation of a smart phone app that makes any phone into a walkie-talkie. There is a reason so many emergency personnel as well as construction and other workers still use walkie-talkie radios. They simply work – that is why. Even when you can’t thumb type fast or even if in fact your hands are in use. When you talk to someone or some group live it is always instant and rich communications.

Anyway, somewhere right now there is a cell phone company asking themselves why they didn’t come up with a simple, great name like Zello. There are many protestors in the Ukraine and elsewhere discovering what a great instant group communications tool the old radio idea was, especially now that we all have  cheap handsets in our pockets. The folks at Zello must have done something right to knock Skype and others out of this arena.

(C) Copyright 2014 Brighter Naming ®

Posted in Branding, Domain Names, Name Origins, Naming News, Technology Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site