Will Burger King become Burger & Hotdog King

Recently I saw an ad for the new long sandwiches at Burger King so I had to try their fish versions (the only fast food I eat). Halfway through I looked at the “long bun” and thought to myself “wow.. soon they will be serving hot dogs.”

Well how right I was. Of course, no one other than namiacs like me look at their name literally nowadays and say wait a minute your name says burgers! But if they weren’t so well know and established, I would chalk this up to a mistake and a learning curve for all on why you don’t want your name to pigeon hole you from the outset.


I am not qualified to be a food critic, but as a consumer, why do they now go and put healthy buns on their long sandwiches and not use them on their hot dogs. Does American really have to eat those all white bread traditional buns to be satisfied?


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Posted in Branding, Consumer Goods, Food Names, Naming News, Trademarks

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